Polychrest Posted April 19, 2020 Share Posted April 19, 2020 ....and is remarkably similar in every other aspect as well. It's like every ad agency uses the same algorithms. Or maybe they all told their creative departments to make it sound like CBS coverage of The Masters golf tournament. At least it creates work for a few keyboard players.... [video:youtube] Quote "The more a man looks at a thing, the less he can see it, and the more a man learns a thing, the less he knows it." --G.K. Chesterton. A lazy rationalization for not practising as much as I should Link to comment Share on other sites More sharing options...
Docbop Posted April 19, 2020 Share Posted April 19, 2020 Piano the sound of loneliness. Or one piano noodling is cheap and nondescript enough to be royalty free if we used a known recording we'd still be negotiating licensing. Quote Link to comment Share on other sites More sharing options...
PianoMan51 Posted April 19, 2020 Share Posted April 19, 2020 Not just piano music. Insipid piano music. The musical version of a beauty pageant contestant talking about how to achieve world peace. Or, 'Listen everybody. I"ve learned two chords and how to arpeggio!' Or, 'If I don"t play a melody, or a chord progression, then there is just this meaningless drone. Bliss.' Even elevators (and elevator music) go up and down. Quote Link to comment Share on other sites More sharing options...
Baldwin Funster Posted April 19, 2020 Share Posted April 19, 2020 I'm sure that was pulled from a large database of stock 180 second music clips . Some piano player probably sold 300 of them for a $100 20 years ago. Or less. Quote FunMachine. Link to comment Share on other sites More sharing options...
roygBiv Posted April 19, 2020 Share Posted April 19, 2020 Solo piano music, for most of the general public, denotes "serious", and signifies dreadful experiences that they have to suffer through in silence, like 1) children's piano recitals, and 2) weddings. Least that's my theory. Quote Link to comment Share on other sites More sharing options...
stoken6 Posted April 19, 2020 Share Posted April 19, 2020 By complete coincidence I was watching this earlier today: [video:youtube] Cheers, Mike. Quote Link to comment Share on other sites More sharing options...
marczellm Posted April 19, 2020 Share Posted April 19, 2020 I am so disappointed when emotionally charged moments in films use the same piano arpeggios I noodled when I was about 13. Last one to do so was the climax of Murder on the Orient Express. I grew up watching Star Wars and Lord of the Rings. No comparison... Quote Life is subtractive.Genres: Jazz, funk, pop, Christian worship, BebHop Wishlist: 80s-ish (synth)pop, symph pop, prog rock, fusion, musical theatre Gear: NS2 + JUNO-G. KingKORG. SP6 at church. Link to comment Share on other sites More sharing options...
Polychrest Posted April 19, 2020 Author Share Posted April 19, 2020 By complete coincidence I was watching this earlier today: Corporate music: how to compose with no soul. Great analysis. I"ve still got the image stuck in my head of a creepy Humpty-Dumpty spying on me in my sleep. 'The introversion of sacrifice': if there isn"t a monstrously depressing prog or heavy metal band with that name, there should be. Quote "The more a man looks at a thing, the less he can see it, and the more a man learns a thing, the less he knows it." --G.K. Chesterton. A lazy rationalization for not practising as much as I should Link to comment Share on other sites More sharing options...
Mike Martin Posted April 19, 2020 Share Posted April 19, 2020 Guilty as charged. The music in this case was created for a different video but seemed more appropriate for this use. We've had incredible success with this video on Facebook (over 55k views in a couple days) but perhaps that is because that is where all the clips used it in came from. [video:youtube] Quote -Mike Martin Casio Mike Martin Photography Instagram Facebook The Big Picture Photography Forum on Music Player Network The opinions I post here are my own and do not represent the company I work for. Link to comment Share on other sites More sharing options...
mcgoo Posted April 19, 2020 Share Posted April 19, 2020 Ya know, you can knock it all you want, but there is a skill in writing music that evokes an emotional response, supports a visual and yet is not so dynamic or melody heavy that it competes with where the attention should be focused. Try it sometime. We celebrate players who play tastefully, yet are understated, and we still acknowledge their talent. Same should apply when talking about music for picture / advertising. My $.02. Quote Custom Music, Audio Post Production, Location Audio www.gmma.biz https://www.facebook.com/gmmamusic/ Link to comment Share on other sites More sharing options...
nursers Posted April 20, 2020 Share Posted April 20, 2020 Ya know, you can knock it all you want, but there is a skill in writing music that evokes an emotional response, supports a visual and yet is not so dynamic or melody heavy that it competes with where the attention should be focused. Try it sometime. We celebrate players who play tastefully, yet are understated, and we still acknowledge their talent. Same should apply when talking about music for picture / advertising. My $.02. Yeah I gotta say I have to agree with that. There's definitely a lot of uniformity in advertising that's not ideal but some of it's there for a reason. Quote The Keyboard Chronicles Podcast Check out your fellow forumites in an Apple Music playlist Check out your fellow forumites in a Spotify playlist My Music: Stainless Fields Link to comment Share on other sites More sharing options...
Ken Beaumont Posted April 20, 2020 Share Posted April 20, 2020 Actually when I hear sappy piano chords, I have mental images of tortured dogs. Quote Boards: Kurzweil SP-6, Roland FA-08, VR-09, DeepMind 12 Modules: Korg Radias, Roland D-05, Bk7-m & Sonic Cell Link to comment Share on other sites More sharing options...
nursers Posted April 20, 2020 Share Posted April 20, 2020 Actually when I hear sappy piano chords, I have mental images of tortured dogs. Well that shows the advertising worked Quote The Keyboard Chronicles Podcast Check out your fellow forumites in an Apple Music playlist Check out your fellow forumites in a Spotify playlist My Music: Stainless Fields Link to comment Share on other sites More sharing options...
Joe Muscara Posted April 20, 2020 Share Posted April 20, 2020 My hope is that this leads to more appreciation of piano and piano music in general and not a backlash when it's all over like, "we want more guitars! RARRRGH!!!" Quote "I'm so crazy, I don't know this is impossible! Hoo hoo!" - Daffy Duck "The good news is that once you start piano you never have to worry about getting laid again. More time to practice!" - MOI Link to comment Share on other sites More sharing options...
Doc Tonewheel Posted April 20, 2020 Share Posted April 20, 2020 The same could be said of a lot of sappy string music. I can't count the number of times Barber's Adagio for Strings has been used (abused). Quote Link to comment Share on other sites More sharing options...
mcgoo Posted April 20, 2020 Share Posted April 20, 2020 Ya know, the Yanni's & Barry Manilow's of the world have made a pretty good living with things that many of us cringe at. Think of the audience, check your testosterone at the door, play some beautiful music & be happy when the check clears. Custom music (as opposed to needle drop) is a hard sell these days, but I still get a lot of calls for some "pretty piano underscore" when budgets are tight but emotion that helps move a story along is needed. Quote Custom Music, Audio Post Production, Location Audio www.gmma.biz https://www.facebook.com/gmmamusic/ Link to comment Share on other sites More sharing options...
Bif_ Posted April 21, 2020 Share Posted April 21, 2020 Ya know, the Yanni's & Barry Manilow's of the world have made a pretty good living with things that many of us cringe at. Kenny G Made loads doing what he does. Quote Kurzweil Forte, Yamaha Motif ES7, Muse Receptor 2 Pro Max, Neo Ventilator Link to comment Share on other sites More sharing options...
Joe Muscara Posted April 27, 2020 Share Posted April 27, 2020 Even this new one, still the same thing. [video:youtube] Quote "I'm so crazy, I don't know this is impossible! Hoo hoo!" - Daffy Duck "The good news is that once you start piano you never have to worry about getting laid again. More time to practice!" - MOI Link to comment Share on other sites More sharing options...
TommyRude Posted April 27, 2020 Share Posted April 27, 2020 Even this new one, still the same thing. bwahhh hahahaha that's a classic Quote Some music I've recorded and played over the years with a few different bands Tommy Rude Soundcloud Link to comment Share on other sites More sharing options...
SamuelBLupowitz Posted April 27, 2020 Share Posted April 27, 2020 My wife, March 17 or so: "I wonder how long it's going to take for all of these ads to start referencing Coronavirus." Every commercial starting about March 21, in the words of my buddy, standup comedian Benjamin Tier: "These are troubled times. Buy a Toyota." Quote Samuel B. Lupowitz Musician. Songwriter. Food Enthusiast. Bad Pun Aficionado. Link to comment Share on other sites More sharing options...
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