Yeah they misfired on this one but it's really not a big deal and is being blown way out of proportion imo. No idea how many people were upset that things were being crushed (again these vids get millions of views on social) but the majority of the backlash being featured in news articles was from artists/writers/musicians/actors who have all been very vocal about AI and topics like copyright infringement, ownership of digital likeness, etc. Per Apple "following trends", every single company and most individuals promoting a product or agenda are now dialed into social media and for better or worse are being influenced by trends while trying to capitalize on them. I would argue "for worse" but there's no going back at this point.