Next up for today - something COMPLETELY left field. These guys had me transfixed for days. Its all in Korean, so let me explain..
One of 4th hardest tasks ANY marketing person could have, I think, would be the task of making South Korea a sexy and exciting place to visit, and full of charm. Whilst I am sure that S. Korea has charm in spades, but its' international "brand image" is somewhat bland IMHO.
But someone way up high in their tourism ministry appointed someone with a MEAN pair of cojones who did something quite revolutionary. Instead of the usual boring tourism TV commercials, this person went full whack and employed the skills and talents of an electro-band who always play with this group of frankly astonishing dancers. As someone who has difficulty in walking a straight line, I do not follow dancing one little bit. But THESE guys (The Ambiguous Dance Company) were something - well, when the commercial came up on YouTube I actually was transfixed and actually watched it. There was a whole campaign for about 6 cities, I think.
Final comment is about the music. What the band - LeenAlchi have done is take an ancient form of folk singing in Korea and updated it with tomorrow's sounds. The voice technique - when they sing whilst inhaling, is quite staggering. You can see it in their faces on the second clip, which features a whole performance of the track.
The first clip is the commercial that peaked my initial interest
Hope you enjoy
Commercial
Full Track