VW i-pod commercial

[Dan O]

I'm curios how many have caught the Volks Wagon commercial offering a I POD with the purchase ?

 

I am curios about the music ?

 

Does anyone know the song ?

 

Do you think the music is effective ?

 

Strange ?

 

Any thoughts ?

 

"Just follow the day... , just follow the day"

 

 

Dano

 

Ps... I saw a commercial the other day using the Who's "Happy Jack" , kind of humorous .

[doug osborne]

It's The Polyphonic Spree .

 

Pods Unite!

[Mark Zeger]

Dano

 

That Hummer "Soap Box Derby" featuring "Happy Jack" spot is great. There was an article about commercials for Hummer and Toyota Prius in today's NY Times. Apparently, that Hummer spot was done by the director of the movie "Shine". Here is a link to it: http://www.nytimes.com/2003/09/11/business/media/11ADCO.html

[Dan O]

Originally posted by Mark Zeger:

Dano

 

That Hummer "Soap Box Derby" featuring "Happy Jack" spot is great. There was an article about commercials for Hummer and Toyota Prius in today's NY Times. Apparently, that Hummer spot was done by the director of the movie "Shine". Here is a link to it: http://www.nytimes.com/2003/09/11/business/media/11ADCO.html

Great info , ya gotta love the ny times !

 

What do you think about the commercial for VW ?

[Mark Zeger]

Purely from a creative view, I like the "Pods Unite" spot. They created a nice relationship between the design aesthetics of the Beetle and the iPod.

 

I haven't seen the results of the promotion from an advertising/marketing/sales perspective. VW sales have softened considerably, but apparently they doesn't want to play the "end-of-model year customer cash game" as other auto makers do. For a young car buyer, an iPod has more perceived value than the couple of hundred bucks it costs, so it could tip an already close buying decision towards VW.

[Dan O]

Originally posted by Mark Zeger:

Purely from a creative view, I like the "Pods Unite" spot. They created a nice relationship between the design aesthetics of the Beetle and the iPod.

 

I haven't seen the results of the promotion from an advertising/marketing/sales perspective. VW sales have softened considerably, but apparently they doesn't want to play the "end-of-model year customer cash game" as other auto makers do. For a young car buyer, an iPod has more perceived value than the couple of hundred bucks it costs, so it could tip an already close buying decision towards VW.

Good thoughts about the ad . Any other ads that hit or miss ?

[Mark Zeger]

Originally posted by Dano:

Any other ads that hit or miss ?

Hit:

The new IBM/Linux spot. Stark white background, very Kubrick-esque, almost a little creepy. A young boy is being spoken to on various topics, one on one, by notables including John Wooden, Dr. Henry Louis Gates, Penny Marshall, and Muhammed Ali. (How did Penny Marshall get in this commercial?) Very cool spot. I saw it first during the US Open. It will probably run during NFL games.

 

Miss:

Levitra. It's the "new Viagra". Features a middle aged guy, in his backyard, trying to throw a football through a tire. Get it? He can't get the ball in the hole? Cut to product shot of Levitra. Return to guy, who now CAN get his ball through the tire. His wife appears to give him an intimate hug. Fade out.