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USA Today Cover Story: ..Music industry in trouble


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There's sooo much that could be written about this..... First, the R&D process. Many good bands are signed *only* to prevent other record companies from doing something with them - these bands then get a few hundred thousand dollars thrown at them and when a perfect hit machine fails to materialize they are left in limbo. Would a budding Pink Floyd stand a chance in today's environment? Second, there is a parallel to the state of radio. As companies look only to maximize immediate profit, they trend toward lowest common denominator marketing. This of course homogenizes everything. When one band is just like the next, why the heck would anyone bother to get attached? So in their search for today's bottom line, the corporations louse up their own future. It's their own fault. [quote]Originally posted by Yuri T.: [b]"Any way you spin it, music industry in trouble" Cover story on USA Today. Also on the website. http://www.usatoday.com/news/acovwed.htm Not news to many of us is it?[/b][/quote]

I used to think I was Libertarian. Until I saw their platform; now I know I'm no more Libertarian than I am RepubliCrat or neoCON or Liberal or Socialist.

 

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CD unit sales have INCREASED yet they are losing money, so blaming piracy and downloading is an excuse. Didn't anyone take Econ 101 :confused: ? It's safe to consider production, manufacturing and distribution costs as fixed costs. The REAL problem the major labels are having is in the variable costs (promotion, advertising and marketing). It's basic economics thay they are ignoring. They would be in a much better position if they could reduce the variable costs. Forget cross-promotional BS. Forget creating a story where there isn't one. Stop trying to manufacture artists. People want good, original music and lots of it-1 or 2 good songs on a CD doesn't cut it. While you are at it, give it at a reasonable price. For the life of me, I cannot understand how they are missing the boat on this, no matter how many times the answer smacks them in the face :freak: !

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Well said MWz. I'm about as concerned about this as I would be a story about pro-wrestling being in trouble - or maybe that's redundant :p . Most of the stuff I like from the majors is already done - before they were so FOS - and the cool new stuff is mostly inde and I think that will thrive in spite of any industry issues. Good music doesn't need all the hype and BS - no player worth a damn ever thrived on that.

Steve Powell - Bull Moon Digital

www.bullmoondigital.com

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Music will always be here. Musicians will always be here. There is a revolution in our midsts, and while I feal for the professionals that make their livings working for subsidiaries of huge media conglomerates, in the end this revolution will be good for music. Why should an artist make pennies on the dollar for every cd that they sell? Why should a few guys in LA make playlists for every market in America? Why should kids be force fed derivative ass-clown music, cloaked in the veil of "cool"? Release independently, tour your ass off, promote online, and if your talented, you'll make a decent living. That is, of course, if the high priced lobbysists on Capital Hill don't $$ [b]influence[/b] $$ lawmakers into passing some BS law, making it impractical to do so easily.
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[quote]Originally posted by This Dude Release independently, tour your ass off, promote online, and if your talented, you'll make a decent living. [/quote]I think I've found my business plan. :idea: Well, maybe mission statement. Well, then again, maybe main business objectives. I wasn't a business major, obviously. :freak: But, given the circumstance, it really does seem that simple. Thanks This Dude. :thu: Jedi

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Why is that that downloading music is always to blame for plummeting cd sales? You almost never hear artist complaining about it. It's always the record labels. Maybe if they broadened their horizons and signed some interesting new acts and actually promoted them, they would see an increase. Just my thoughts.

Glenn Halldorson

 

Premiere Radio Networks

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