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Apple Acquires Platoon


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Apple has acquired Platoon, a startup out of London that works primarily with musicians but also other creators like writers to produce (it has its own studios), distribute and sell their work, using analytics to source talent, and figure out the best way to target and market that content: the modern-day tech equivalent of A&R services.


Yamaha CP88, Casio PX-560

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Once they worked things out with Apple Records, becoming a "label" (whatever that is nowadays) became fair game. It makes sense that they'd have their own content to drive people to Apple Music, much as Spotify is trying to do and paralleling moves in the film industry at Netflix, Hulu, Amazon, and yes, Apple Music or whatever their TV content will be called. Probably "TV." ;)

"I'm so crazy, I don't know this is impossible! Hoo hoo!" - Daffy Duck


"The good news is that once you start piano you never have to worry about getting laid again. More time to practice!" - MOI

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