tfort Posted November 15, 2018 Share Posted November 15, 2018 I was unaware that John Lewis was a British retail store prior to seeing this ad: [video:youtube]https://youtu.be/mNbSgMEZ_Tw Apparently the store has a reputation for its annual Christmas advertisement, and some people in Britain are giving the chain a hard time for this being more of an ad for Elton's farewell tour than about the Christmas spirit. I thought it was great. Quote Link to comment Share on other sites More sharing options...
Mike Davis Posted November 15, 2018 Share Posted November 15, 2018 It brought a tear to my eye. Quote Link to comment Share on other sites More sharing options...
Synthaholic Posted November 15, 2018 Share Posted November 15, 2018 Fantastic! Quote The fact there's a Highway To Hell and only a Stairway To Heaven says a lot about anticipated traffic numbers People only say "It's a free country" when they're doing something shitty-Demetri Martin Link to comment Share on other sites More sharing options...
Synthoid Posted November 15, 2018 Share Posted November 15, 2018 Nice, but more Elton than anything else. Quote When an eel hits your eye like a big pizza pie, that's a Moray. Link to comment Share on other sites More sharing options...
Kawai James Posted November 15, 2018 Share Posted November 15, 2018 I thought the ad was really lovely - it made the hairs on the back of my neck stand-up. James x Quote Employed by Kawai Japan, however the opinions I express are my own. Nord Electro 3 & occasional rare groove player. Link to comment Share on other sites More sharing options...
Losendoskeys Posted November 16, 2018 Share Posted November 16, 2018 It's a great ad for Elton for sure - but John Lewis is a very traditional department store so they don't usually sell pianos! Quote Yamaha CP70B;Roland XP30/AXSynth/Fantom/FA76/XR;Hammond XK3C SK2; Korg Kronos 73;ProSoloist Rack+; ARP ProSoloist; Mellotron M4000D; GEM Promega2; Hohner Pianet N, Roland V-Grand,Voyager XL, RMI Link to comment Share on other sites More sharing options...
WheelHead Posted November 16, 2018 Share Posted November 16, 2018 It brought a tear to my eye. Me too and I am not easily disposed to that. Bravo! what a beautiful commercial and many can relate to the humanities of it I am sure. WH Quote Link to comment Share on other sites More sharing options...
konaboy Posted November 16, 2018 Share Posted November 16, 2018 i think yamaha have something to do with it, since they've been promoting it a lot on social Quote hang out with me at woody piano shack Link to comment Share on other sites More sharing options...
Analogaddict Posted November 17, 2018 Share Posted November 17, 2018 That really got to me. Elton was my first piano hero and my son is four years old now... Quote Link to comment Share on other sites More sharing options...
Bobadohshe Posted November 18, 2018 Share Posted November 18, 2018 I started watching this and my shields of cynicism were up strong as I heard Elton launching into the tried and retread 'Your Song'. But by the end of the ad I was crying as I saw my life story told beautifully. Obviously I'm not Elton John but as the ad traced the career of a musician playing in front of thousands of people through his raucous 20s, playing in High School, a recital at a church and those first furtive notes on a piano in elementary school, I saw much of my life. Quote Kawai C-60 Grand Piano : Hammond A-100 : Hammond SK2 : Yamaha CP4 : Yamaha Montage 7 : Moog Sub 37 My latest album: Funky organ, huge horn section https://bobbycressey.bandcamp.com/album/cali-native Link to comment Share on other sites More sharing options...
Michael Wright Posted November 18, 2018 Share Posted November 18, 2018 I found the ad to be very human, touching, and reflective, of a long musical life. Quote Link to comment Share on other sites More sharing options...
KeyMoe Posted November 19, 2018 Share Posted November 19, 2018 Great piece of work. Made me think back through the years!!!! Quote Montage 7, Mojo 61, PC-3, XK-3c Pro, Kronos 88, Hammond SK-1, Motif XF- 7, Hammond SK-2, Roland FR-1, FR-18, Hammond B3 - Blond, Hammond BV -Cherry Link to comment Share on other sites More sharing options...
omvibes Posted November 19, 2018 Share Posted November 19, 2018 Just for the record, not everyone's a fan it seems... https://www.theguardian.com/tv-and-radio/2018/nov/15/elton-johns-john-lewis-christmas-ad-it-could-have-been-so-different Quote Link to comment Share on other sites More sharing options...
CountFosco Posted November 19, 2018 Share Posted November 19, 2018 Great article. (pretty lazy link for Aussie music industry legend Molly Meldrum though - I'm sure he could have done better than that) Quote Link to comment Share on other sites More sharing options...
Rod S Posted November 19, 2018 Share Posted November 19, 2018 Thanks for posting that. Found it very touching. It actually starting making rounds here in message groups in Brazil shortly after your post. Just for the record, not everyone's a fan it seems... https://www.theguardian.com/tv-and-radio/2018/nov/15/elton-johns-john-lewis-christmas-ad-it-could-have-been-so-different Wow. Don`t get it. A touching commercial's message is a moot point because it does not fully portray all aspects of humanity and/or weighs equally on positive and negative aspects? Focusing on positive aspects of life does not mean turning a blind eye to reality. [sarcasm on] Maybe the biggest issue with the commercial is not the unilateral view of Elton's life but the blatant intent to just sell more stuff to people by manipulating their emotions. [sarcasm off]. Damn, talk about focusing on negativity.... Christmas is a really important family tradition in Brazil (and even more in my family) - putting aside the religious origin or the excessive consumerism. I really think it's a time to focus on the positive side of life. I've been fortunate enough to have been able to have given gifts to people which have had a lasting and positive impact on their lives, and I hope to continue having the opportunity to do so. Quote Korg Kronos X73 / ARP Odyssey / Motif ES Rack / Roland D-05 / JP-08 / SE-05 / Jupiter Xm / Novation Mininova / NL2X / Waldorf Pulse II MBP-LOGIC American Deluxe P-Bass, Yamaha RBX760 Link to comment Share on other sites More sharing options...
Markay Posted November 19, 2018 Share Posted November 19, 2018 Surprised more of our UK friends haven't jumped in. As I understand it the John Lewis Xmas ads have traditionally had a focus on appealing to children such as [video:youtube]https://youtu.be/eYhBp6s8mYk Or this [video:youtube]https://youtu.be/RSxOjBIjyhI So maybe a departure from the usual theme doing a short nostalgia bio of EJ Quote MainStage 3 | Axiom 61 2nd Gen | Pianoteq | B5 | XK3c | EV ZLX 12P Link to comment Share on other sites More sharing options...
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