dave-G

Here's some insider trivia: The Taco Bell 'BONNNGGGGG" is actually a preset on the DX7. The exact name of the preset escapes me, but it was originally used in spots scored by Keller & Cohen in the late 80's, and played by keyboardist (now mega-producer) Louis Biancaniello, recorded in their room at The Plant in Sausalito. In the 90s, the "BONG" ended its run temporarily, replaced by "BONG"-less ad campaigns. However, for the recent series of "Think Outside the Bun" commmercials, Taco Bell's ad agency wanted to use that sound again, and contacted Keller & Cohen to recreate it. I was chief engineer at their studio at the time, and Producer Jeffrey Cohen and I were the only ones left in the building after a long day of sessions when the call came in requesting the sound ... So, we dug the old DX7 out of the storage room and found the proper preset. We then spooled off a series of "BONNGGG"s at various pitches, printed them to a DAT which I dropped into a FedEx box on my way home. Now, it's ubiquitous again. Perhaps annoying. .. Maybe even pavlovian to some. All from a preset on a DX7... BONNNGGGGG! Sorry -dave