Well to me "project" smacks of avant garde bleeding-edge music. Which, as that isn't my taste in music, would put me off right from the start. (Or maybe I've been watching too much of the prog-rock stuff on TV this week!)
As for Lyveden - what would I google?
"What did that guy say at the gig? Let's try... Liveden?"
"Nope..."
"Lived in?"
"Nah..."
"Live den?"
"Nada..."
"Oh to hell with it, let's go to the movies instead."
Mind you, I'm in no position to criticise anyone else's band name...
Cheers
Graham
PS: There's a band with a name I wish I'd thought of: "For one night only".