#999627 - 08/16/01 02:21 AM
SACD/DVD-A, Marketing?
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mudsmith@earthlink.net
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Registered: 10/30/00
Posts: 750
Loc: Martinsburg,WV,UNITED STATES
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---Although I am sure there are loads of opinions out there about which format sounds better, etc., my question is really one of marketing....I'm just very curious about everyone's take on where the marketing of these two audio-only surround formats are now and where they are headed.
Anyone got the inside scoop?
Anyone have some inspired predictions?
The impact on us of this marketing drama, it seems to me, will be much greater than the impact of the sonic and technical advance. I know there are some very large distributors of product that don't have this one figured out yet.
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#999628 - 08/16/01 12:20 PM
Re: SACD/DVD-A, Marketing?
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Anthony Savona
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Registered: 01/20/00
Posts: 91
Loc: New York, NY, USA
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I actually haven't seen much marketing for either product yet. I've seen a few ads for DVD-Audio titles from DTS and Warner, neither one really going into detail about the format.
Nothing on harware though, which is pretty surprising, because Sony is normally aggressive when it comes to marketing their formats (anyone else remember the MiniDisc media blitz?).
In the May/June issue of Surround Pro, RIch Tozzoli interviewed Sony's David Kawakami about Sony's plans for SACD, including its marketing. Check it out online at http://www.surroundpro.com/2001/06/asurround.shtml
Tony
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#999629 - 08/17/01 08:53 PM
Re: SACD/DVD-A, Marketing?
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Frank Wells
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Registered: 08/27/00
Posts: 83
Loc: Murfreesboro,,UNITED STATES
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The SACD camp has done the best marketing so far, albeit a quick campaign aimed at winning over the audiophiles first--and they have a lot of support in that category of listener. Sony has created an entire SACD division (with heavy participation by Phillips) that has the task of introducing the products to the market place--again starting with audiophiles and professionals. Once they feel the format is ready, they'll turn the products over to the rest of the company--but Sony Pro Audio currently has very little to do with Sony's SACD hardware.
The DVD consortium is too fragmented to do a proper concerted marketing effort, from what I've seen so far. Correct me if I'm wrong, but wasn't most of the DVD-V promotion done by the individual software and hardware providers?
------------------
_________________________
Frank L. Wells
Editor, Pro Sound News
Executive Editor, Surround Professional
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#999630 - 08/25/01 01:02 AM
Re: SACD/DVD-A, Marketing?
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mbishopsfx@aol.com
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Registered: 07/19/00
Posts: 238
Loc: Burton,OH,UNITED STATES
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You are about to see quite a push from Sony on SACD. Look for their kiosks in Circuit City and Best Buy this fall where they will be featuring 17 different models of SACD players. Most are DVD-V and SACD players. You can get a SACD surround system from Sony with speakers for under $600USD. There are over 350 SACDs released now, about half are surround.
We put out 15 new SACD masters in July alone, most surround. We have more than 40 more surround projects in the can waiting for editing/mastering.
Michael Bishop
Telarc International
_________________________
Best Regards; Michael Bishop Telarc International http://www.telarc.com SACD, DSD & DVD-A Editing and Mastering available now at: Wired 4 Music http://www.wired4music.com also: DSD, SACD, DVD, surround recording, and pro-audio information & links
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#999631 - 08/27/01 12:46 AM
Re: SACD/DVD-A, Marketing?
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Bob Olhsson
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Registered: 05/25/01
Posts: 426
Loc: Nashville,TN, USA
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Saturday August 25, 6:00 am Eastern Time
Press Release
SOURCE: Universal Music Group
Universal Music Group to Make Music Available On High-Quality Super Audio
CD Format
- UMG to Release Titles on Super Audio CD as a Preferred Format -
SANTA MONICA, Calif., Aug. 25 -- Universal Music Group (UMG), the world's
largest music company, today announced it will make titles available on the
high-quality Super Audio CD format which has been jointly developed by
Philips and Sony. UMG plans to release Super Audio CD titles consisting of
a combination of best-selling new releases and catalog. Many of the
releases will incorporate the multi-channel surround sound capabilities of
the Super Audio CD format.
``With the increasing penetration of Super Audio CD players in the
marketplace, UMG recognizes the substantial potential for this innovative
new format,'' said Jorgen Larsen, Chairman and CEO, Universal Music
International. ``By making titles available on Super Audio CD, UMG intends
to help drive the growth of this high-quality, secure music format, with
its many benefits for consumers and recording artists. The objective is to
make Super Audio CD a standard for the industry.''
The combination of Super Audio CD's high-quality stereo and multi-channel
surround sound enables consumers to get as close as possible to the studio
master quality experience. In addition, the Super Audio CD technology
incorporates a unique set of copyright protection measures, providing
better protection of artists' rights.
``UMG looks forward to providing consumers with a compelling musical
experience. Super Audio CD provides extraordinary resolution and sound
quality, which truly brings the music 'to life,''' said Larry Kenswil,
President, UMG eLabs. ``Super Audio CD offers a new 'palette' to present
our artists' music in more original and dynamic ways.''
About Universal Music Group
Universal Music Group is the world's leading music company with
wholly-owned record operations or licensees in 63 countries around the
world. Its businesses also include Universal Music Publishing Group, one of
the industry's largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company,
Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music
Group, MCA Nashville, MCA Records, Mercury Records, Motown Records,
Philips, Polydor, Universal Records, and Verve Music Group as well as a
multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalog of music in the industry, which is marketed through two
distinct divisions, Universal Music Enterprises (in the U.S.) and UM3
(outside the U.S.). Universal Music Group also includes eLabs, its division
dedicated to strategy, business development, and management of new
businesses in the online and advanced technology space.
About Universal Music Group eLabs
eLabs is the division of Universal Music Group dedicated to exploring,
developing, and evolving global business and new technology strategies to
expand the role of music in consumer's lives. eLabs houses an incubation
team for developing and implementing new e-music programming and digital
music distribution initiatives across all emerging technology and
convergence platforms, including Internet PC, wireless, PDA's, Home
Networking and TV set-top box systems.
For further information, please contact: Krista Gariano, Dir., Corporate
Communications eLabs, Universal Music Group, +1-310-865-9609,
elabs.communication@umusic.com; or Lisa Bond, Vice President,
Communications, Universal Music International, 0207 747 4217/07880 785108,
lisa.bond@umusic.com.
SOURCE: Universal Music Group
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