One of the mastering engineers I apprenticed under back in the 70's was a very colorful fellow named George Piros. George, in addition to be a mastering engineer at Alantic Studios for 20 years had been in the Army Signal Corps during WWII as well as doing the mastering at Fine Recording in NYC where he did all of those great sounding Command Records.
George had a habit or using malaprops, ala Yogi Berra. One day he said "familiarity breeds comsumption". In the context of the conversation he clearly meant to say the "familiarity breeds contempt". However, upon analysis of what he did say, I realized that he summed up the whole concept of the advertising industry in three words.
The problem with using contemporary artists in advertizing is that it puts a "time stamp" on your ad campaign. Using a classic can make your product seem as immortal as the song.
Bill Dooley
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Studio Guru
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