#990187 - 08/10/05 12:14 PM
Suggestion Box
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bdbklyn
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We've discussed most issues concerning running your studio or independant producer/engineer career as a business. Most of the FAQ's can be found in the archives. Does anyone have any suggestions of topics for discussion that we have not touched on or perhaps a topic that needs clarification?
Bill Dooley
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#990188 - 08/12/05 12:27 AM
Re: Suggestion Box
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Dave Martin
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Well, without searching the archives (lazy, I know...), have you discussed the various legal issues (business licences, liability, etc.) that either do or do not impact 'home studio' owners? And at what point you have to break down and get legal?
How about the reality of amoritzation - when (and why) should you buy new gear from a sound business perspective?
Methods of distribution, or whether a studio/producer should go to the trouble of settin up an indie label?
ALternate revenue streams - ways to make money other than the classic 'recording bands'?
At what point you say 'this is good enough' as it relates to the physical studio you work at? (Examples - iso booths, tracking and control room size, house instruments (including, naturally, real pianos and organs)).
Workable methods for small studio owners to have clients sign off on projects as they go, so that projects (and clients) don't come back to bite you in the ass later?
Pros and cons of accepting credit cards, either in person or online?
Best choices for merchant banking services, so that you CAN accept credit cards in person or online?
How best to advertise?
Choosing whether your shop is actually a place that people should rent because of the space, or whether your shop is simply the place where you work, and you're the reason that clients come to the room?
Whether to do a demo reel, and if so, (A) what should one include, and (B) how do you get other clients to allow you to use their productions on your demo reel?
The viability, advantages and pitfalls of accepting 'all in' or turnkey projects as opposed to simply renting out the studio space.
How to know when to break down and hire an assistant? (And where to find a competent assistant).
'Partnering' with larger/smaller studios to allow clients with differing needs and budgets to get the talent and facilities that they need but might have trouble paying for?
Production agreements for clients who have no chance of being shopped (or accepted) in the world of major labels.
How you actually go about shopping a project?
I'm sure that I can come up with some other ideas, if all of these are well covered in the archives or the FAQ...
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#990189 - 08/12/05 01:42 PM
Re: Suggestion Box
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bdbklyn
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I'll try to take these one at a time.....and since you were "too lazy" to search the archives
Originally posted by Dave Martin: Well, without searching the archives (lazy, I know...), have you discussed the various legal issues (business licences, liability, etc.) that either do or do not impact 'home studio' owners? And at what point you have to break down and get legal? Since laws governing home businesses vary across the country, I suggest that you consult your local Chanber of Commerce
Originally posted by Dave Martin: How about the reality of amoritzation - when (and why) should you buy new gear from a sound business perspective? Equipment is depreciated, owned property, lease hold improvements such as studio construction are amortized. Equipment traditionally is depreciated at 10% a year for the first 5 years although anything that is computer based should be carried as 17% for 3 years. Construction is typicall written off over 10 years.
Originally posted by Dave Martin: Methods of distribution, or whether a studio/producer should go to the trouble of settin up an indie label? I don't have enough experience with this.
Originally posted by Dave Martin: ALternate revenue streams - ways to make money other than the classic 'recording bands'? Tape/CD duplication, CD mastering, remote recording,artist and producer management, equipment musical instrument sales,recording schools, forensic audio, local TV and radio production........
Originally posted by Dave Martin: At what point you say 'this is good enough' as it relates to the physical studio you work at? (Examples - iso booths, tracking and control room size, house instruments (including, naturally, real pianos and organs)). That's what your clients are counting on you be able to say. Most times in a smaller business you will be working with clients with less experience that you have.
Originally posted by Dave Martin: Workable methods for small studio owners to have clients sign off on projects as they go, so that projects (and clients) don't come back to bite you in the ass later? Discussed at length in the past. All sessions should have a signed "deal memo". Rates and policies in writing and preferably a signed copy kept on file by you. All work, even comped work or freebie's has a session work order filled out and signed by the client. Nothing gets done in the studio for a client without one.
Originally posted by Dave Martin: Pros and cons of accepting credit cards, either in person or online
Best choices for merchant banking services, so that you CAN accept credit cards in person or online? Get a merchants account with all major credit cards. Why limit your options? I know 21 y.o kids with $30k lines of credit.
It is best to imprint or swipe all credit cards and have the client sign the work orders and invoices. The credit card company will always side with the cardholder in the event of a dispute. In the event the credit card can not be run through the machine PayPal has worked very well for me so far.
Originally posted by Dave Martin: How best to advertise? That's simple....Make hit records!
Originally posted by Dave Martin: Choosing whether your shop is actually a place that people should rent because of the space, or whether your shop is simply the place where you work, and you're the reason that clients come to the room?? Again, local regulations will dictate, or should dictate how your business should be set up to avoid being unfairly taxed. Your local Chamber of Commerce is agood first stop
Originally posted by Dave Martin: Whether to do a demo reel, and if so, (A) what should one include, and (B) how do you get other clients to allow you to use their productions on your demo reel? You should do a demo reel. I don't. It's a ego thing. It's big, but it's fragile... Most of your client's would be flattered if you ask them their permission to use their productions.
Originally posted by Dave Martin: The viability, advantages and pitfalls of accepting 'all in' or turnkey projects as opposed to simply renting out the studio space.? It is always easier for a client to know what the total amount of a project is, so accepting flat fee jobs is not a bad thing to do. You need to stipulate in your deal memos, as to exactly what they get for the flat fee. If you ever get through your carrerr without taking it the shorts at least once on a flat fee deal, you'll be the only one to do so.
Originally posted by Dave Martin: How to know when to break down and hire an assistant? (And where to find a competent assistant). When your wife has her bags packed and the kids in tow is always a little too late. Competent assistants are available though internship programs at recording schools across the country. You can contact the school's placement office. You need to understand that this person will need additional training to carry out their duties to your satisfaction. It is going to take a lot of your time at first, but will be well worth it.
Originally posted by Dave Martin: Partnering' with larger/smaller studios to allow clients with differing needs and budgets to get the talent and facilities that they need but might have trouble paying for? Strategic alliances are crucial to running a profitable business.
Originally posted by Dave Martin: Production agreements for clients who have no chance of being shopped (or accepted) in the world of major labels. Why woud you be interested in a production agreement with someone that has no chance of compensating you for your time and efforts?
Originally posted by Dave Martin: How you actually go about shopping a project? This would take a little more time to go into here than I have right now..... Labels don't accept unsolicited material. You need to get that strategic alliance thing happening on thet level too......
Originally posted by Dave Martin: I'm sure that I can come up with some other ideas, if all of these are well covered in the archives or the FAQ... oh?...be still my beating heart!!
Bill Dooley
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#990190 - 08/12/05 11:47 PM
Re: Suggestion Box
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Dave Martin
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Registered: 03/17/03
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Loc: Nashville
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Actually, these were more in the line of 'subjects that might be worthy of clarification' (and 'lazy' has more to do with typing that response after another 18 hour studio day, where I knew I only had about 15 minutes of consiousness remaining - I spent it typing in your forum).
Sorry for the inconvenience. Have fun.
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#990191 - 08/13/05 01:33 PM
Re: Suggestion Box
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bdbklyn
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Registered: 04/04/01
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Loc: Los Angeles,CA,UNITED STATES
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Mr. Martin, Sometimes an attempt at humour can be percieved as curtness which wasn't my intention.
Your questions are all valid and important questions regarding the operation of a studio business. I re-edited my response as the pagination process on this site is a little time cunsuming to get right and awkward. Your 15 minute question took me over two hours to respond to. If there are any points that you require clarity on I 'd be happy to elaborate where I can, or, start a thread and maybe the collective braintrust of the membership can help you out.
Bill Dooley
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#990192 - 08/15/05 01:09 AM
Re: Suggestion Box
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AudioMaverick
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Hey, Bill... How about a sticky for some general form templates? I know legal requirements vary almost from state to state. But, I was thinking more on the lines of formats to get people started. The typical *consult your local attorney/chamber* applies. I periodically search the archives for some offerings that were made here over the last few years. I think I've saved a lot of them. But, I always seem to not be able to find one I think I saved.
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#990193 - 08/15/05 07:53 PM
Re: Suggestion Box
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bdbklyn
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Mav,
There is a reason that I have to deal in generalities on a lot of specific questions. That is besides the ones I am just totally ignorant of. If your lawyer gives you incorrect advice, you can sue him or have him disbarred. If your tax guy is a CPA and gives you incorrect advice you can do the same. I am neither, and never claimed to be. Despite that, my giving someone incorect advice could result in litigation, which I am not interested in.
I just try to point people in the right directions. The form you are specifically referring to was a simple "spec deal" letter of agreement that was done with an attorney at my expense and while it doesn't protect you 100%, will cover most situations.
As I am not involved in studio managment at this time I don't have a lot of archived forms for running a studio but most are available through online sources and I heartily reccommend using Filemaker as a database and either coming up with your own templates or purchasing Studio Suite from Alter Media. Which is what I would do if I had to start managing a studio again.
I even use Filmaker to do my CD labels. It keeps me straight against my invoicing and since I had to type I only have to enter a project once and can create CD :abels, jewel box labels, DAT labels, cassette, videotape,....and anything else I might need.
To run a studio you need:
1. A client contact list. Filemaker. The template files are easy to cutomize and modify. You can create lists for printing evelopes, mailers, dayTimer phone lists rolodex cards or as simple as just names and phones 3 sorted alphabetically to keep in your car. Outlook can work for you....just not as easily searchable.
2. A letter of session confirmation. Easy to create a template yourself. I don't have one on this computer. I did it in Filemaker so it would be easily searchable....but I can't find it.
3. Session Work Orders.
4. Invoices.
These will look similar, but one the work order is generally filled in by had and the information transferred to the invoice. Checks and balances, Get it?
Using Filemaker.....you can have interacyive databases that you can customize. Type in the clints name or the band's name and get the address, phone number and contact name put on your invoice.....
5. Equpment control forms. Inventory...set up fields for date purchased , from whom, how much you ppid for it, serial number...even a picture, which is good to have for insurance purposes.
6. Purchase orders
7. Payroll... I found a little Filemaker trick and I solved it by thinking like a kid. There is no payroll or time calc program in the world that lets you calculate time worked past midnight as part of a day. Most work shifts in the studio always seem to start on one side of midnight and end on the other. If a session starts at 2:00pm and ends at 1:00am the calculation it will give you is -1 hours worked, when in reality it is 11. To solve this I thought of the broken clock (what happens when it's 13 o'clock?....it's time to fix the clock. By using military time and making 1:00am at the end of the session 25:00....the calcs work flawlessly. 25:00 is 1:00am 26:00 is 2:00am..... 8:00am is 32:00, get it?
Anyways got to get back to the moneymakingpart of my life.
I'll try to find the session confirmation....it might have been posted here before.
Bill Dooley
p.s. Custom software is available from me at great cost. I have written custon data bases, project traking programs. I have found it to be a lifetime commitment to something I've made a couple of hundred dollars on.
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#990194 - 08/16/05 08:14 AM
Re: Suggestion Box
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AudioMaverick
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Thanks, Bill... Understood.
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#990195 - 08/16/05 05:34 PM
Re: Suggestion Box
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bdbklyn
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LOL....sometimes it just takes the simplest of replies to realize what an ass I am.
bill
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