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#990170 - 07/27/05 04:12 AM Effective Marketing per USA Today
pearl
Member


Registered: 07/27/05
Posts: 2

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Want to know how effective your marketing is? Mark Hughes suggests that
you ask your customers two questions.

How did you hear about us?
Would you go out of your way to recommend our product to a friend?

If they would go out of their way to talk about you, you know you've hit it.

That's customer evangelism.

-------------------
The guy who wrote the book is Mark Hughes - he's the same guy that had a town
rename itself and then eBay bought him out for $300 Million!!!
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#990171 - 07/29/05 12:05 AM Re: Effective Marketing per USA Today
bdbklyn Moderator
 Platinum Member


Registered: 04/04/01
Posts: 1035
Loc: Los Angeles,CA,UNITED STATES

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One of the difficulties in running a business of any sort, is that most people are very non-confrontational. It's hard to get honest feedback from a client unless you ask specific questions. I would hear things from a third party concerning a "problem" that a client encountered in my facility. Since most of my clients were previous professional relationships,
I was shocked to hear about situations in this way. After wracking my brain about how to avoid such problems, I came to this realization. It wasn't as if I was not attentive to my clients or that they thought I was unaproachable, it's that they were non confrontational.
How many times have you been in a restaurant and the maitre'd come to the table or ask on the way out if everything was OK and you respond yes, but it wasn't OK and you never go back there.

Bill Dooley
_________________________
Studio Guru

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#990172 - 07/31/05 11:26 PM Re: Effective Marketing per USA Today
Matt.Hepworth
MP Hall of Fame Member


Registered: 03/13/01
Posts: 2972
Loc: Riverdale, UT

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I completely agree with Bill on that. However, if you are able to get that kind of response out of someone (i.e. "Hell yeah I'd recommend you!") they probably will feel somewhat obligated to do so afterward. Just a thought.
_________________________
No matter how good something is, there will always be someone blasting away on a forum somewhere about how much they hate it.

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