#989866 - 12/29/04 05:16 PM
Gear obsessions bad for business?
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Matt.Hepworth
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Registered: 03/13/01
Posts: 2972
Loc: Riverdale, UT
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From a business standpoint, is constantly upgrading and aquiring new gear a necessary evil (and pleasure), or is it usually more of a financial trap? For example, if each project taken on allows for, but does not require, a new gear purchase will it become a bit of a money trap? Are there better avenues? How much is too much? Sorry for the vagueness of the post.
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#989867 - 12/30/04 08:53 AM
Re: Gear obsessions bad for business?
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Jamplified
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Registered: 12/26/04
Posts: 21
Loc: Miami, FL & Jamaica W.I.
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If the gear being bought isn't boosting productivity or bringing in clients, then it's really not good for business. IMHO, it all boils down to whether the piece of gear you are buying can help you to make a profit on what you spent for it or not.
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#989868 - 12/31/04 02:13 AM
Re: Gear obsessions bad for business?
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Jazzman
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Registered: 08/15/01
Posts: 1409
Loc: ,,Hartland MI,USA
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I'm a little guilty of this. I have purchased some gear to improve my sound and to attract clients.
Most of the time, though I have purchased the gear for a specific purpose for a client, or for production purposes.
Jazzman 
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#989869 - 12/31/04 02:20 AM
Re: Gear obsessions bad for business?
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MASSIVE Mastering
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Registered: 12/16/04
Posts: 57
Loc: Chicago (Schaumburg, Hoff Est....
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There are certainly some advantages to having some "marquee value" gear when it comes to attracting clients - Not necessarily the expensive stuff, either.
I remember sulking out of Guitar Center one day years ago with a pair of NS10's (this was before I was into mastering). I hated them passionately. However, I had lots of "potentials" that wouldn't walk through the door unless they were there. Not that they used them once they were finally there, either... Still, they were important enough to have, if for no other reason than the "buffer of comfort" it gave to clients.
Same with Neumann. With some people, it's all about that little red badge.
The unfortunate thing, depending on the clientel, is that a lot of the "marquee" gear is... "less than stellar" sounding stuff.
Last week there was this band with a pretty nice sounding demo that they obviously put a lot of effort into. They had a "the whole enchilada" and "if it costs a little more, it's no big deal as long as it sounds as good as it can" type of attitude, which was great.
The shocking part is that they were concerned that I wouldn't get the mixes to their potential because I didn't have (A) a Finalizer and (B) an Aphex Aural Exciter in the room. 
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#989870 - 01/01/05 12:20 AM
Re: Gear obsessions bad for business?
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Matt.Hepworth
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Registered: 03/13/01
Posts: 2972
Loc: Riverdale, UT
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Great answers, thank you.
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