#1691879 - 08/13/06 02:26 PM
Uh...Let Me Rephrase the Question!
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Anderton
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Let's try the "comments about the August issue thing" again. See, here's the deal: At EQ, we have about 40 pages of editorial to play with each month. If we had 120, I wouldn't be asking any questions about what to run, because we'd be able to run pretty much everything we (and you) wanted.
So we have to figure out a formula of content that works for as many people as possible. At one extreme, we could do one 40-page article. It would be quite in-depth  Or we could do 80 half-page stories, which would be little more than skimming the surface.
So what I want are some comments about content. For example, I've talked to some editors at European magazines, and their reader surveys show people want more applications-oriented articles and less reviews. So, we've taken that tack at EQ, even trying to get as much applications- oriented material into reviews.
But what would you cut if YOU were editor, and what would you replace it with? Do you like the Punch-In section, with its various "people" stories? Remember the "Indie World" section we used to run, with short pieces on independent releases...would you like to see that come back? Are sound reviews of interest to you, and if so would you rather see a greater number of shorter reviews(given that we can put audio examples on the web, which probably tell you more about the CD than text anyway), or longer sound reviews?
What I'd like to do is hit on a formula that would give something for everyone, rather than try to be the perfect magazine for a select group of people. We'll keep doing what we're doing, but any comments are helpful.
Hopefully, we'll be able to build the page count back up as time goes on.
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#1691880 - 08/16/06 10:05 PM
Re: Uh...Let Me Rephrase the Question!
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the stranger
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Tape Op has as much soul as James Brown. EQ needs more soul, less industry.
--
Recording Magazine has suffered the same economic thinning as the others magazines, but always gives me the best raw information. Technical articles. That's what makes me love reading recording. Even subjects I know, it still pays to read. And I've been reading Recording for a decade or so.
So, if you could find a balance between Tape Op and Recording, I'd be very pleased. 
Seriously...
If you are going to have a review, make it a long one. These short reviews just end up being some regurgitated copywright (unintentional). If a piece of gear is taken through the paces for real, in a variety of situations, then the review becomes an applications based article...or as I would say, a technical article.
Of course, they aren't really the same. If you mean applications, as in columns that deal with specific applications, I don't care much for them. I read them, but just because it's there.
I'd rather see technical articles, such as what Recording has on offer. I want to read about the flow of electrons, particle physics, and other theoretical goodies. Compression, effects usage, signal routing, bussing, busses, patchbays, diy projects, the mechanics and signal flow of various hardware and software, how does a mixer function?, how does software do all this "summing" that is so controversial?...I understand and see the issue, but's let's see some companies integrating this into their hardware...how about an analog mixer/computer interface that is set up to doing the final "summing" in the analog stage?
and what about this software anyway?...I've got my machine doing all this summing voodoo and I'm not even in control..., why not have some sort of investigative column that is dedicated to researching some of these hot button issues?
I wish I had a point. 
Sorry to use these other examples. I can honestly say that I subscribe to Recording and Tape Op (of course, the price is right!), and if I had the dough, I've picked up a couple of SOS at Border's that had me loving the look, feel, and contents. Speaking of which, Guitar Player just looks beautiful these days, as does EQ. Even still, I'd rather look at a Tape Op cover. Art, man.
I would also find a way to double the size of the magazine. Marketing or somebody needs to figure this one out. I can read an EQ or a Recording mag in two sittings. Tape Op manages to keep me entertained for longer than that.
More pages!
Dear Craig,
Thanks for your time and patience sorting through this gibberish. I'll be sure and read your whole post next time. I flew into a typing frenzy about halfway through skimming it. As you are long aware, I have no shortage of opinions totally unrelated to anything that I can drop on a moments notice. Great to see you, keep up the good work, and Godspeed! 
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#1691881 - 08/16/06 10:16 PM
Re: Uh...Let Me Rephrase the Question!
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the stranger
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Well, upon further reflection I can see that I should have read the whole post. I'm not one to retract or edit something that might have humor value, so I think I'll just wander on back somewhere
where I can do something constructive. I was on my way to that other forum that can't be mentioned, and it's obvious I should be there. I could probably be a little better if you could like lay shit out in a question type format. Somehow I gotta find a point.
And even though I'm going to contradict what I said before, EQ needs something different. Remember Omni? That was a cool magazine. Tape Op is cool because it has it's own thing.
EQ needs to be more cool. Stop following trends and start making some.
Cool subject.
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#1691882 - 08/16/06 10:30 PM
Re: Uh...Let Me Rephrase the Question!
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wwittman
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do they really want "less reviews?"
or just fewer of them?
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#1691883 - 08/16/06 10:31 PM
Re: Uh...Let Me Rephrase the Question!
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wwittman
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Tape Op clearly appeals to an indier-than-thou crowd.
As I've said before, I'm still waiting for the magazine that REALLY talks to professionals.
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#1691884 - 08/17/06 12:21 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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<>
Actually that's what I mean by "applications-oriented" -- how stuff works, how to use it. I didn't mean articles about a specific application, although that can have merit too if they're about cool techniques.
The summing idea is great, well worth covering. We'll see what we can do...maybe a "roundtable" kind of discussion with highly partisan people
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#1691885 - 08/17/06 12:22 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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<or just fewer of them? >>
The context is that people are pretty satisfied with the gear they have, and while they still want to add new tools, they are extremely interested in getting the most out of the tools they DO have.
Good comments/questions, thanks.
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#1691886 - 08/17/06 12:27 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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And it also went out of business because it couldn't draw enough people.
<>
No argument from me, Tape Op is a great read. I don't see EQ going into that style, it's aiming more for people who make a living, or at least part of it, through recording and want info that will help them make better recordings. In terms of the personality pieces, Matt Harper is really good at seeking out the cool people just under the surface -- although sometimes they're above the surface by the time the issue comes out
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#1691887 - 08/17/06 12:30 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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<< I'm still waiting for the magazine that REALLY talks to professionals.>>
I think you'll have a long wait, I'm sorry to say. There just aren't enough Al Schmitts, George Massenburgs, etc. to support a magazine. BUT there are a ton of people who are well past the beginning level, and are involved professionally in recording. There ARE enough of them to support a magazine, and the goal is to make EQ the one they support...that said, though, you might be surprised how many heavyweights do read EQ. They always seem to be able to find something that tweaks their interest.
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#1691888 - 08/18/06 12:48 AM
Re: Uh...Let Me Rephrase the Question!
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wwittman
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The question is, i suppose, whether the magazine that talks to Al and George (and me) would still sell to the readers who now read EQ.
I would LIKE to think "yes".
As you say, these people ostensibly want to become more "pro", not to be treated like semi-pro-sumers.
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#1691889 - 08/18/06 02:09 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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<< to the readers who now read EQ.
I would LIKE to think "yes". >>
Well I'd like to as well, but back when Mitch was editor, a recurring comment about EQ was "it's way over my head."
Ideally if we cover new techniques/technologies, then we have something that will appeal to everyone because it will be new to grizzled vets and newbies. For example, our October issue has a lot of coverage on podcasting. A lot of pros aren't into podcasting because they just don't have the time, and I think they'll find the articles interesting. But so will beginners, because podcasting is pretty easy to do once you know the ropes, while mid-level people can get into it AND probably do better quality productions than the newbies.
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#1691890 - 08/18/06 02:12 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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Here's another thought. I would think Al, George, and you couldn't care less about sample CDs. Yet for those of us doing audio-for-video on a professional basis, a good sample CD can make the difference between on time/under budget and missed deadline/over budget. So Sound Reviews appeal to a particular type of pro, but not all pros. I have no real idea whether they appeal to the lower end of the bell curve or not, that would be nice to know.
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#1691891 - 08/19/06 02:01 PM
Re: Uh...Let Me Rephrase the Question!
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miroslav
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Just to dispel the myths that I am a grudge bearer and that I only complain to complain…
In the latest, September issue:
The “An Evening with Chris Lord-Alge” interview was a very nice read.
Jeff Anderson did a good job of making it interesting and revealing…much more so than the Bob Clearmountain interview in last month’s issue.
And hey…it actually lasted for a good number of pages.
Also, “The Future of Music Distribution” article was one that hit well…though I wish it had some more length, as I think that topic is THE topic to be addressed in depth in these “doing it all alone in our project studios” times… as it will benefit a lot of us folks.
Maybe some more details/considerations, in the next few issues would make it a really good reference “manual”.
There were still quite a few single page surface-skimmer articles and “gadget reviews”…but I’m learning to just, well…skim past them, rather then dwell on their lack of “readability”.
I’m going to re-read all the “Guide to Great Drums” stuff…as there were good things to consider, even though I’ve found a pretty solid drum kit mic setup that’s working real well for me, and I’m hesitant to change it up at this time.
I do like to point out one comment that was made that didn’t sit right with me…
...on page 25:
“(Note that you should also reverse the phase of all mics on drums that are miked from the top of the sound source – the only mic that sees correct phase is the kick – air moving towards the diaphragm at initial attack.)”
While there is truth in the “air moving towards the diaphragm at initial attack” comment…I disagree that you should “always” reverse the phase on all the other “top” mics.
Phase is a relative thing…one thing is in/out of phase compared to another.
Is it necessary to use “absolute correct phase” as your reference at all times? I don’t think so…as in most cases when we sit in a live environment and listen to a band play…we are NOT hearing everything in absolute correct phase….and it still sounds pretty darn good.
So I think you can just as “correctly” flip the phase of only the internal Kick mic to fall in line with al the other top mics…and you would still be fine.
Bottom line…just listen for what sounds best within the mix…regardless of whether it is or isn’t absolute correct phase.
Also…I don’t think it’s a must to always time-align all your mics…it’s really about the sound you want. Again…in a live listening environment…all the instruments and all the drums that are heard by our ears…are NOT time-aligned.
OK…lets see what October brings…
_________________________
miroslav - miroslavmusic.com"Just because it happened to you, it doesn't mean it's important."
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#1691892 - 08/19/06 06:38 PM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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Myth dispelled. Those were some very useful comments.
The Chris Lord-Alge thing is an example of how we're trying to ask follow-up questions rather than just take the first answer that's thrown out, so it's GREAT you noticed.
The "Future of Music Distribution" is a theme that gets hit on again in the October issue, which has a comprehensive treatment on Podcasting. You will likely find the technical parts boring -- you don't need much gear to do podcasting -- but there's a lot of material on the actual mechanics of posting and promoting podcasts.
This is a conscious decision on our part to cover distribution etc., we think that it's important not just to make good music, but to have an opportunity to get it heard.
I think you'll enjoy Jay's piece on drum miking when you re-read it.
As to the one-pagers, I know you'll never like them but maybe someday we'll surprise you, and come up with a way to make them viable. For starters, you're seeing less and less specs -- we're trying to drive people to the manufacturer's web site instead for that type of information. So really, given that most reviews spend a least one or two columns on specs, think of the EQ reviews as a page + one or two "virtual" columns
Thanks for checking in.
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#1691893 - 08/23/06 11:31 AM
Re: Uh...Let Me Rephrase the Question!
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wwittman
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Okay, from EQ's latest emailing, here's a perfect example of what I find irritating:
>>
If you hate most producers, talk to Steve Albini. For over 20 years, he's been the most famous "anti-producer" in the business, making an art out of leaving art alone. And of the over 1500 records he's recorded, one of his most famous accomplishments was the second record for an up-and-coming artist called P.J. Harvey. EQ took some time out of Albini's busy day to hear him reminisce about the watershed record Rid of Me.
Okay, talking about PJ Harvey is interesting.
but, frankly, what percentage of EQ readers have ever worked with or had real contact with a professional producer in order to have formed this "hatred"?
With how many?
If i eat at one restaurant and have a bad meal can I reach an informed opinion that I "hate most chefs"?
or does that make me an idiot?
If this ISN'T pandering to the Tape-Op audience, all the while saying you're 'different', then i don't know what is.
If you "hate most producers" you've probably never made a record with a real one.
But more important here: is this REALLY how EQ (the magazine for professionals) should be selling its new issue?
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#1691894 - 08/23/06 04:37 PM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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Hey, it says "IF." I don't know if that applies to 1 reader, 20 readers, 100 readers, or 10,000 readers...but I have met some people who hate most producers (for whatever reason), so they do exist. As you yourself said, "what percentage of EQ readers have ever worked with or had real contact with a professional producer in order to have formed this 'hatred'?" I have no idea! That's why IF is such a handy word. It automatically excludes one group and includes another.
<>
Well, then I'll explain it. Steve Albini has made a career out of being an "anti-producer." There are some people who don't like producers. Seems like a marriage made in heaven, so we tell them that if they don't like producers, well, here's a talk with Mr. Anti-Producer himself.
Pandering to the Tape Op audience? EQ "panders" to a wide range of people, and I would think that some of them would overlap with the Tape Op audience...if we cover a high-end preamp, are we "pandering" to the Mix audience? If we cover how to use a soft synth as a signal processor for drums, are we "pandering" to the Keyboard audience? Or maybe the Modern Drummer audience...
For the record, I've hated a couple producers, but the rest of the ones I've worked with have been pretty darn cool.
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#1691895 - 08/25/06 11:43 PM
Re: Uh...Let Me Rephrase the Question!
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Lee Flier
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Originally posted by wwittman:
but, frankly, what percentage of EQ readers have ever worked with or had real contact with a professional producer in order to have formed this "hatred"?
With how many?
Many artists feel that producers who do that are taking away from what makes the artist unique in favor of a more "generic" sound that has been "proven" to produce hits. Of course, some artists like that sort of thing. But for those who don't, there's Albini, Rick Rubin and other more organic "hands off" producers.
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#1691896 - 08/26/06 04:42 PM
Re: Uh...Let Me Rephrase the Question!
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wwittman
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Sounds like pandering to me, sorry.
I might also add that i am 100% certain there is enourmously more that readers (and all of us) COULD learn from Roy Baker and Jeff Lynne than from Steve Albini.
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#1691897 - 08/26/06 04:47 PM
Re: Uh...Let Me Rephrase the Question!
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wwittman
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also, artistes who feel that Jeff Lynne "takes away from" their vision, don't HIRE him.
That says nothing about "hating most producers"
it's, as I said, like saying I don't like heavy sauces so i "hate most chefs"
it's DUMB.
and as a come on to interest people in reading what's inside, even dumber
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#1691898 - 08/26/06 05:52 PM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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Hey, it's a free country -- you're welcome to interpret something any way you want. But I can promise you that no one said "Hey! Let's pander to the Tape Op people!" So I guess the next step would be to say it's "subconscious pandering"...
<>
We already did Roy Thomas Baker, and it was a good interview IMHO. But I think there are things to be learned from Steve Albini as well.
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#1691899 - 08/26/06 05:58 PM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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I don't want to sound like a broken record, but the sentence starts "IF you hate most producers" and the way the English language works, that means it applies to a particular subset of people.
If you have a problem with those people who do hate producers, take it up with them. We neither endorse loving or hating producers, and we recognize there are both factions, and everywhere in between.
<it's DUMB.>>
Well, at least we agree that would be a truly dumb statement. However, it doesn't relate to your original complaint: There was no tying together of two related but disparate subjects, then trying to draw a logical conclusion based on the association. If the original sentence had been "If you don't like most overproduced records so therefore you hate most producers," then your analogy would be far more accurate.
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#1691901 - 08/27/06 01:21 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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Well, you could learn what he does that makes you not stand his work, so you could avoid doing the same thing
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#1691902 - 08/27/06 03:29 PM
Re: Uh...Let Me Rephrase the Question!
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wwittman
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If the cover of a cooking magazine began with "for those of you who hate chefs..." I would at least know this is a magazine geared toward someone who is not a serious cook, and obviously not for other professional chefs.
the analogy is quite clear to me.
Meher Baba - I've said all I have to say
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#1691904 - 08/29/06 11:10 PM
Re: Uh...Let Me Rephrase the Question!
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Anderton
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Really, Lee's right, that line was written with a smile, not a fist. And it wasn't on the cover --it's not a philosophy of life kinda thing, but a line to introduce the "anti-producer," in a small article within punch-in.
<>
Major points for quoting Meher Baba, though!!!! "Listen Humanity" is one of my favorite books.
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#1691905 - 09/14/06 10:27 AM
Re: Uh...Let Me Rephrase the Question!
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RicBassGuy
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<< there are a ton of people who are well past the beginning level, and are involved professionally in recording. There ARE enough of them to support a magazine, and the goal is to make EQ the one they support >>
Maybe MP should consider launching "EQ Jr." aimed at the hobbyist to beginning professional. I would think there are even more of these people than EQ's target audience, due in large part to the fairly recent availability of affordable entry-level recording equipment. In addition, they would probably be more likely to be long-term subscribers, as they may prefer to learn from a magazine instead of books, classes, internships, etc. Such a magazine would be more in line with MP's other offerings, IMO. (Perhaps there is already a mag for this audience, and MP doesn't want to compete for market share?)
OTOH, EQ could try growing its readership by throwing in at least one beginners' article each issue. (Sorry if you're already doing this; it's been a while since I skimmed through my trial subscription.)
Sure, it's problematic. Experienced readers will wonder why they're paying for those extra pages when they could be getting more pro content instead. Writers would get tired of writing the same content over and over again. And perhaps this approach has already been attempted and it did not produce.
I'd think video mags would be in a similar situation. What's the mag market for amateur/hobbyist videography versus pro? A similar thing is happening there with more (and more complex) video editing software becoming available. The average consumer now has the potential to make sophisticated DVDs that "aren't your grandpa's 8mm films". But what do they know about basic concepts, what tools are available and how to use them?
Another idea -- and perhaps you're already pursuing this as well -- is to advertise heavily to students studying recording arts at colleges and music schools. Lots of professional societies do this. They offer their pro journal to students at a discounted rate. (Of course there's also the prestige factor of joining a professional society, if even as a student member.)
I'd think this would be the ideal pool of candidates to target for EQ as you've outlined above. They're at the beginning of their pro careers (potential long-time subscribers) and they renew themselves (every year there's a new incoming class). Maybe they'll even talk about EQ at work, bring in a mag, and expose everyone at their studio to EQ?
But I don't presume to be an expert on magazine marketing. It could be that my ideas are off the mark.
As for producers, I developed a negative image of them from the over-produced music the industry was pushing in the '80s. Now that "raw" is back in style -- more or less -- they don't bug me as much. Of course I've never had the privilege of working with one myself, and trying to self-produce my stuff has given me a chance to sit in their chair. It's a different perspective, for sure.
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#1691906 - 09/15/06 08:22 AM
Re: Uh...Let Me Rephrase the Question!
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Billster
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I think EQ is hitting a good target by tapping the minds of the producers for ideas, not specifically to certain gear. What percentage of your readers have the kind of gear that Lord-Alge touched on using?
I regard EQ as a resource for self-producers and "ground level" local operators like me. I see Mix targeted over my head, at folks with national, or at least regional operations, and real budgets and staff. Not that I can't get ideas from Mix, but a lot of it seems to address situations that I don't expect to see in person in the next decade.
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#1691907 - 09/15/06 09:24 AM
Re: Uh...Let Me Rephrase the Question!
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miroslav
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<< there are a ton of people who are well past the beginning level, and are involved professionally in recording. There ARE enough of them to support a magazine, and the goal is to make EQ the one they support >>[/QUOTE]
Everyone has a different perspective on who is a beginner...intermediate...advanced...or full-tilt "pro".
If EQ is going mainly for the advanced group...with some spillover into intermediate and full-tilt "pro"...
...that’s good.
But as yet (even the latest issue)...I'm still finding a lot of the articles aimed squarely at the intermediate and beginner crowd...the ones that have gotten their feet wet, but are still figuring out some of the most basic stuff.
Yeah...I guess they need some sources of information too...but these days, I think the beginners should utilize the HUGE resources on the Internet, rather than have it printed in a monthly magazine.
There are still quite a few one-page, skim-the surface articles in EQ...and I can't help but notice that the primary focus is still on the gadgets...with little depth on actual application that would help those people to move from intermediate to advanced...and maybe beyond.
Don't get me wrong...I love gadgets...but I have to once again, going back to the earlier years of EQ, the focus was more on the application...the audio...the music...
...which IMO...is what the advanced group is looking for, and what the intermediate group really needs.
_________________________
miroslav - miroslavmusic.com"Just because it happened to you, it doesn't mean it's important."
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#1691908 - 09/16/06 01:54 AM
Re: Uh...Let Me Rephrase the Question!
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Anderton
MP Hall of Fame Member
Registered: 01/28/00
Posts: 7346
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Your contributions are indeed appreciated. We're actively pursuing some of them, but not the "EQ Jr." concept...it's enough to put out one EQ a month
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