Any ideas on how to launch the carreer of an artist who is crossing over from jazz to pop? Details: His new music is a/c or m.o.r. He does all the writing, music and vocals, and the music is absolutely great. And p.s. he's 46 years old!
If there's good jazz content, bring it to A&R at a jazz label. If it's just easy listening, your tack may be to go to a company that prides itself on how pristine it's recording techniques are like DMP, Chesky or Telarc. Good luck