#1626312 - 02/01/01 08:07 PM
Studio advertisement
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Renaissance Man
Member
Registered: 02/01/01
Posts: 28
Loc: Nashville,TN,UNITED STATES
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I just got hired as a audio engineer at a multi media facility just outside Nashville. They do a lot of TV and theatre production, and also have a very nice recording studio. It's just that no one here knows about audio or the music business,and they put me in charge of keeping this place busy. Before they hired me the studio was totally ignored, and they have no solid client base. Where do I start? I don't have many contacts either. Where do I advertise? How would I get the people to find out about the place? I know it's a vague question, but your wisdom and experience would be greatly appreciated.
Thank you,
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#1626313 - 02/02/01 09:45 PM
Re: Studio advertisement
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don@riversound.com
Senior Member
Registered: 12/28/00
Posts: 48
Loc: wethersfield,CT,UNITED STATES
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Audio is a bastard child at most television production facilities...talking to your TV clients is a place to start looking for new work. TV deadlines are intense, but, they'll bring you a lot of quick, high ticket projects, and, they pay their bills just as fast.
The corporate community uses audio big time! Training programs use a lot of audio and, a little music. They're small jobs, but, there are a lot of them!
Also, from our past history, it's an "old boy" network...Our largest corporate clients came from referrals from little clients, then referrals from big guys. It continues to grow over time. A new firm calls us because Joe Schmoe said we did great work for him, and, can we do the same for them. Today, we do repeat work for 13 of the Fortune top 50 companies. It took 3 years to get the first one.
Are you fully integrated? Can you manufacture quickly in small quantities? Can you do fulfillment? The backroom stuff got us thru the big industry shakeout in the early 90's. It's still a larger portion of our revenue then strict creative services. We get the creative stuff we love, because, we can handle total distribution for the client. The grunt work brings in the creative work. If we couldn't do both, we would have failed too, like so many of our competitors.
Hope that helps you a little!
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#1626314 - 02/04/01 01:37 PM
Re: Studio advertisement
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ADWilson
Member
Registered: 10/28/00
Posts: 22
Loc: Oswego,IL,UNITED STATES
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Adverising is Ok, but it can get expensive. To keep your name in front of the public, use press releases. I send them to every paper in town, the local chamber of commerces, etc. There's no guarantee that it will be printed, but its free if it does. Most small papers will print anything and including a photo increases the chance that it will be published. I usually wait on the release until product is available. That way the reader can check the studio's work out right away. I've never had anyone mention that they saw one of my ads, but I have many people comment on the press releases they read. My clients love the free publicity, too.
Angie Dickinson Wilson
Avocado Productions
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#1626315 - 02/07/01 01:55 AM
Re: Studio advertisement
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Doctor Al
Senior Member
Registered: 05/05/00
Posts: 192
Loc: ,,US
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Send SOMETHING (press release, ad copy, etc.) to The Nashville Scene. It's the FREE alternative paper read by many music types in and around the nashville area. Capitalize on the fact that you may be the only decent studio in your particular area. Good luck!
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