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#434060 - 12/02/03 12:10 PM It's in practically every studio I see.
dejon Offline
Senior Member

Registered: 09/12/00
Posts: 72
Loc: Phila,PA,USA
Why is the Avalon 737sp mic pre in practically every major studio and artist home studio spotlight . But when I read reviews there's always negatives concerning the eq and compressor section on the unit. Seems like every other pre is always a better choice when someone wants to compare 737sp to it. What is it about the pre that makes it shows up in so many studios ?

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#434061 - 12/02/03 01:26 PM Re: It's in practically every studio I see.
Henchman Offline
MP Hall of Fame Member

Registered: 12/31/00
Posts: 3433
Loc: Vancouver,,CANADA
Quote:
Originally posted by dejon:
. What is it about the pre that makes it shows up in so many studios ?
It looks expensive.
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#434062 - 12/02/03 01:34 PM Re: It's in practically every studio I see.
henryrobinett Offline
MP Hall of Fame Member

Registered: 11/06/01
Posts: 3375
Loc: Sacramento,CA,UNITED STATES
Really, really good marketing.
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#434063 - 12/02/03 02:18 PM Re: It's in practically every studio I see.
dejon Offline
Senior Member

Registered: 09/12/00
Posts: 72
Loc: Phila,PA,USA
So what your saying it's all hype ? How could it fool so many people that should know better if it's just hype ?

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#434064 - 12/02/03 02:22 PM Re: It's in practically every studio I see.
StoneinaPond Offline
MP Hall of Fame Member

Registered: 11/22/02
Posts: 2009
Loc: New York City
You know, I find the constant bashing of the Avalon 737 to be strange.

It is a fine product that does what it has to do well. And the nonsense about the compressor is just that. It is not a "squash the heck out of your signal" type compressor, but rather tames the highs in a nice, transparent manner. I think the EQ is superb.

When it first came out, it was nicknamed "the street cleaner" as it became an instant hit because of its price point/features/sound.
I guess the old adage that "familiarity breeds contempt" would apply.
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#434065 - 12/02/03 03:34 PM Re: It's in practically every studio I see.
Loco Offline
Platinum Member

Registered: 08/11/00
Posts: 1242
Loc: Miami Beach,FL,UNITED STATES
Quote:
Originally posted by StoneinaPond:
It is not a "squash the heck out of your signal" type compressor, but rather tames the highs in a nice, transparent manner. I think the EQ is superb.
What it actually does is variable phase shift. Measure it yourself. You'll be amazed how it can destroy a great performance. The EQ is great. But the compressor is unuseable,

As for why is it on every major stuio picture? Marketing. And that Emily picture as well.

As for the question of "How could it fool so many people that should know better if it's just hype ? ".... well, you see more PC machines than Mac machines.... and that may be the reason of why it has been askled so many times wihtout coming to a single conclusion.
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#434066 - 12/02/03 08:08 PM Re: It's in practically every studio I see.
StoneinaPond Offline
MP Hall of Fame Member

Registered: 11/22/02
Posts: 2009
Loc: New York City
Quote:
What it actually does is variable phase shift.
You got me there. Could you explain that in simply words?

Quote:
Measure it yourself.
I don't measure. I listen.

Quote:
As for why is it on every major stuio picture? Marketing.
No, way before the marketing and the cute picture it was old fashioned word of mouth.
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Stone In A Pond


"Man will occasionally stumble over the truth, but most of the time he will pick himself up and continue on."

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#434067 - 12/03/03 01:01 AM Re: It's in practically every studio I see.
OZ Offline
Senior Member

Registered: 12/09/00
Posts: 98
Loc: Chicago,IL,UNITED STATES
Simply use the pre-only section and you will understand why!!

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#434068 - 12/03/03 01:33 AM Re: It's in practically every studio I see.
Jotown Offline
MP Hall of Fame Member

Registered: 07/04/02
Posts: 4413
Loc: The Galactic Center (░26 Sagit...
Quote:
Originally posted by StoneinaPond:
You know, I find the constant bashing of the Avalon 737 to be strange.

It is a fine product that does what it has to do well. And the nonsense about the compressor is just that. It is not a "squash the heck out of your signal" type compressor, but rather tames the highs in a nice, transparent manner. I think the EQ is superb.
I agree.
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#434069 - 12/03/03 02:35 AM Re: It's in practically every studio I see.
Alndln Offline
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Registered: 08/15/00
Posts: 6451
Loc: ,NY,UNITED STATES
Quote:
Originally posted by Jotown:
I agree.
Me too.Great pre/EQ for the money.
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#434070 - 12/03/03 02:36 AM Re: It's in practically every studio I see.
AEW Offline
Senior Member

Registered: 06/04/01
Posts: 205
Loc: Sydney,,AUSTRALIA
I have two of them.....want to buy them.

Nick

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#434071 - 12/03/03 03:07 AM Re: It's in practically every studio I see.
John Hope Offline
Member

Registered: 11/29/03
Posts: 9
Loc: switzerland
I rather have a Millennia STT-1.

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#434072 - 12/03/03 04:00 AM Re: It's in practically every studio I see.
henryrobinett Offline
MP Hall of Fame Member

Registered: 11/06/01
Posts: 3375
Loc: Sacramento,CA,UNITED STATES
I'd rather have the Millennia STT-1 (Origin) too! I don't mean to bash the Avalon. It's a good piece of gear. But as far as being good enough to be a staple in most studios, like the pre/comp/eq equivalant of the NS-10? I don't think so. The comp sucks. I do like the EQ and the pre is good. For the money the Origin is in a much higher class. I use the Avalon a lot and it hasn't let me down as long as I stay away from the Comp. But's it's not ALL THAT.
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#434073 - 12/03/03 05:53 AM Re: It's in practically every studio I see.
waterstrum Offline
Member

Registered: 01/07/01
Posts: 26
Loc: west of east
Whaaa? I just got a great sounding take using the dreaded 737 with the compressor engaged. It actually sounded better than several other choices.

I think it can be a great tool if you know how to use it.

However, there are many other great tools that can do amazing things. I wouldn't want the 737 to be my only option.

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#434074 - 12/03/03 12:09 PM Re: It's in practically every studio I see.
BP3 Offline
MP Hall of Fame Member

Registered: 07/31/00
Posts: 6524
Quote:
Originally posted by John Hope:
I rather have a Millennia STT-1.
Me too. Wait a minute, I do have one. It makes me happy. \:D

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#434075 - 12/03/03 12:16 PM Re: It's in practically every studio I see.
Scott Petito Offline
Member

Registered: 01/31/03
Posts: 16
Loc: woodstock NY
I also Find the Avalon often is the best choice for a preamp...(And I have neve's focusrite115's,true's, demeters, Manley's etc...)they all have there ideal situations...but the avalon is a good clean sound .. I use the Compressor it works fine for just small amounts of dynamic control2-5db... if I need lots of Compression I've got distressors and Fatso's for that...if people are finding it unusable they are probably trying too hard to make it something it isn't ... I wouldn't recomend trying to make a GML sound Like a Neve either...it don't work that way

cheers

Scott Petito home sweet home

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#434076 - 12/03/03 12:50 PM Re: It's in practically every studio I see.
Loco Offline
Platinum Member

Registered: 08/11/00
Posts: 1242
Loc: Miami Beach,FL,UNITED STATES
Quote:
Originally posted by StoneinaPond:
Quote:
What it actually does is variable phase shift.
You got me there. Could you explain that in simply words?
Like the turbo on a diesel truck. You'll hear sweeps on the high end when the compressor kicks in. If you make a bright voice go through the compressor you are screwed.

Quote:
Quote:
Measure it yourself.
I don't measure. I listen.
If you can't hear it, then you have to measure it.

My vote goes to the STT-1 or the ISA430.
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#434077 - 12/03/03 01:31 PM Re: It's in practically every studio I see.
StoneinaPond Offline
MP Hall of Fame Member

Registered: 11/22/02
Posts: 2009
Loc: New York City
Quote:
If you can't hear it, then you have to measure it.
I can't hear it. Do you? Could be my hearing is gone.

But if you can't hear it, but have some form of measuring capability, the question is why bother?

Quote:
My vote goes to the STT-1 or the ISA430.
My point was not about whether the unit should be the only one you use or not. Just responding to the original topic.

For the record (no pun intended,) I'm not impressed with the ISA series.

Whatever floats your boat.
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Stone In A Pond


"Man will occasionally stumble over the truth, but most of the time he will pick himself up and continue on."

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#434078 - 12/03/03 01:36 PM Re: It's in practically every studio I see.
Gus Lozada Offline
10k Club

Registered: 03/19/01
Posts: 12279
Loc: Bunda LÚle Studios - Mexico
... kinda reminds me the YAMAHA NS10's !! ... they are everywhere... love 'em or hate 'em.
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#434079 - 12/03/03 02:29 PM Re: It's in practically every studio I see.
Medicine Dog Studios Offline
Senior Member

Registered: 04/15/03
Posts: 48
Hate NS-10s - Love our 737 ;\) As with any tool in the studio, the 737 can be misused and made to sound like squat. Used properly, it's a great tool - especially for the price point it's at.

We've just finished an album for a well-known singer-songwriter and we used the 737 with a newer U-87 and the vocals are VERY sweet. Vocals were cut with the EQ out (we hardly ever cut with EQ on anything) but the comp was engaged to tame any rough spots (1-3 db). Vocal tracks are warm yet still have enough edge to make them cut. In fact, the only EQ used during mix-down was an 80Hz roll-off and a bit of a bump at 4-5K. No high-end phase sweeps that I could hear.

We're all quite happy with our 737. It's proven quite a valuable tool.
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