Originally posted by KnightShow:
Be aware though, creating radio commercials is a lot different than creating music. And creating GOOD radio commercials is probably the hardest thing you'll ever do.
I don't know about that. If by "radio commercials" you mean recording and editing dialogue, then you're right. But creating music for radio isn't such a different animal than music for albums. I've done both ad work and album work for over ten years and there's not such a thick line between the two. You're hands may be tied a bit tighter with advertising and all the layers of approval that are always involved, but do you think many artists feel a sense of artistic freedom as long as there's a label involved? Whether you're working for General Motors or Dreamworks Records, there's an expectation for the music you deliver and you're expected to provide it.
But, again, if you're talking about recording voice-over and sound effects then the two are definitely NOT the same.
More to the point - I don't know of any books that explain the ins and outs of the radio production business, but books must exist. Amazon.com is a good recommendation.