Universal Music is partnering with Dakia U-Ventures to create experiential music hotels.
It sure seems like a promising concept (if nothing else, it will provide more venues for musicians to play). The initial hotels are slated for Biloxi, Atlanta, and Orlando. It's smart they're starting off in secondary markets, LA and New York are too competitive.
I guess they're assuming that the pandemic will be over by the time the first hotels are ready to be open to the public. If their timing is right, people might like the idea of venturing outside the Covid Cocoon and taking not only a vacation, but a chance to get immersed in music.
It will be interesting to see how this plays out...