Music Player Network
Previous Thread
Next Thread
Print Thread
UMusic Hotels - Now There's a Concept
#3066083 10/14/20 06:10 PM
Joined: Jan 2000
Posts: 9,389
Likes: 151
MPN Advisory Board
MP Hall of Fame Member
OP Offline
MPN Advisory Board
MP Hall of Fame Member
Joined: Jan 2000
Posts: 9,389
Likes: 151
Universal Music is partnering with Dakia U-Ventures to create experiential music hotels. It sure seems like a promising concept (if nothing else, it will provide more venues for musicians to play). The initial hotels are slated for Biloxi, Atlanta, and Orlando. It's smart they're starting off in secondary markets, LA and New York are too competitive.

I guess they're assuming that the pandemic will be over by the time the first hotels are ready to be open to the public. If their timing is right, people might like the idea of venturing outside the Covid Cocoon and taking not only a vacation, but a chance to get immersed in music.

It will be interesting to see how this plays out...

Sound, Studio, and Stage Island
Re: UMusic Hotels - Now There's a Concept
Anderton #3066170 10/15/20 03:41 PM
Joined: Sep 2000
Posts: 21,759
Likes: 322
4x KCFFL Champ
20k Club
Offline
4x KCFFL Champ
20k Club
Joined: Sep 2000
Posts: 21,759
Likes: 322
Interesting concept, to be sure!

dB

Re: UMusic Hotels - Now There's a Concept
Anderton #3066692 10/20/20 03:50 PM
Joined: Oct 2000
Posts: 1,118
Platinum Member
Offline
Platinum Member
Joined: Oct 2000
Posts: 1,118
I don't know why this is bugging me, but it is. I have a pretty high threshold for entertainment marketers high on their own supply. I earned that with some of my early work experience. That said - may I point out a few things about this PR release.

Most new enterprises focus on a message, a unique proposition. So, music. okay. Let's launch in three completely different markets that have absolutely nothing in common. Biloxi is mostly a driving destination with air service from the not huge Gulfport (GPT). Atlanta (ATL) is usually the busiest air hub in the US. Orlando is destination travel for competing theme parks.

Biloxi is the only casino market. The Seminole Tribe of Florida bought the Hard Rock Cafe and hotel brand in 2007 so there has been some crossing of music and gambling interests. This location gets - "The UMUSIC Broadwater Hotel in Biloxi will seamlessly integrate a stunning performance venue and a luxury hotel with an immersive architecture style." Biloxi apparently has an untapped appetite for luxury hotels.

Atlanta is a major market, famous for connecting flights. What do we get once we are there? "In Atlanta, the UMUSIC Hotel will include a holistic entertainment venue." Holistic. Holistic speaks to the famous beating neo-soul hip-hop crunk trap roots rock county gospel heart sound of Atlanta.

And Orlando - a kid-heavy travel destination with inter-generational travel features. So, is this a long term bet on K-pop survival?

If you already own or are developing a hotel property you can join this venture. "For hotel owners and developers seeking to join us, please contact development..."

This is a strange mishmash of licensing, international money parking, and aspirational trend glomming.

Re: UMusic Hotels - Now There's a Concept
Anderton #3066714 10/20/20 06:32 PM
Joined: Jan 2000
Posts: 9,389
Likes: 151
MPN Advisory Board
MP Hall of Fame Member
OP Offline
MPN Advisory Board
MP Hall of Fame Member
Joined: Jan 2000
Posts: 9,389
Likes: 151
I think what happened is they saw the huge amounts of money music-themed cruises were raking in, and figured they'd try the same thing on land. People are willing to fly to a port city to take a cruise, the same clientele probably wouldn't think twice about flying to Biloxi.

Re: UMusic Hotels - Now There's a Concept
Anderton #3066716 10/20/20 07:02 PM
Joined: Oct 2000
Posts: 1,118
Platinum Member
Offline
Platinum Member
Joined: Oct 2000
Posts: 1,118
I thought about the cruises. Like, for instance, https://www.sixthman.net/artists/profile/richard-thompson
So, perhaps they could do settled-in workshops. Workshops with stages.

Locations are locations everyday of the year. A cruise can change its face every time it sails.

I am also not sure about the generic music conglomerate angle. Everything the music business has done since the late 1970s has been directed toward bigger and bigger artists.

How does this platform work for the big artists? Do they want to go to Biloxi and Orlando?

Re: UMusic Hotels - Now There's a Concept
spokenward #3066744 10/20/20 10:09 PM
Joined: Jan 2000
Posts: 9,389
Likes: 151
MPN Advisory Board
MP Hall of Fame Member
OP Offline
MPN Advisory Board
MP Hall of Fame Member
Joined: Jan 2000
Posts: 9,389
Likes: 151
Originally Posted by spokenward
How does this platform work for the big artists? Do they want to go to Biloxi and Orlando?

Any place is on the way to any other place. Why not make a stop on the way and pick up some bucks?

For a lot of cruises, an artist will fly into someplace, play for a day or two, and fly out at the next port.


Moderated by  Anderton 

Link Copied to Clipboard
Powered by UBB.threads™ PHP Forum Software 7.7.4