Killing your customers is never a sales good strategy
I once asked someone at Sweetwater whether GearFest made money, lost money, broke even, or what. Obviously it's a big deal to put on, expensive, and sucks up a lot of Sweetwater talent for an extended period of time.
I was told the official position was "it doesn't matter, it's worth doing regardless." It's too bad they had to decide it's not worth doing, regardless. But Chuck has a history of doing the right thing.