Because of my involvement with Cloud, I'm way interested in podcasting tech.
When I first started doing market research into the industry a few years ago, I was actually somewhat surprised to find out that one of the primary aspects that distinguishes an experienced/professional podcaster from the novices is the gear they use. I go to Podcast Movement show fairly regularly (was just at the Evolutions one in LA last weelend), and I've been told repeatedly that the more serious podcasters don't want just an audio interface - they want mixers, with tactile controls like knobs and faders. They want better mics like SM7b and RE20, and more than I expect already know about using a Cloudlifter with their mics. They're concerned about signal processing, like compression and EQ.
Truth be told, most of the broadcast dealers look on the podcasting industry as the heart and soul of their business these days.