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F*** Roland
#3021975 01/04/20 02:49 AM
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I’m done. I’ll give Kurz a try as a new top board.


"It doesn't have to be difficult to be cool" - Mitch Towne

"A great musician can bring tears to your eyes!!!
So can a auto Mechanic." - Stokes Hunt
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Re: F*** Roland
CEB #3021976 01/04/20 02:54 AM
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wow. Equipment fail at most unfortunate time?


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Re: F*** Roland
CEB #3021977 01/04/20 02:58 AM
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Oh? Any further insights into what was the last straw, and what else along the way soured you on the experience?

I have stuck with Kurzweil since my original K2000 purchase and, while I want to keep an open mind and keep evaluating other options, if I had to buy another master keyboard today it would be a second Forte. Luckily, I have a few more months before I need to commit to the master for my second space. An updated version of the Forte would be an easy choice but I will keep eyeing what everyone else introduces between now and then.


Acoustic: Shigeru Kawai SK-7 ~ Breedlove C2/R
MIDI: Kurzweil Forte ~ Sequential Prophet X ~ Roland TD11KV
Electric: Schecter Solo Custom Exotic ~ Chapman MLB1 Signature Bass
Re: F*** Roland
CEB #3021984 01/04/20 04:50 AM
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They laid off Ed Diaz. Happy fricken New Year.

Last edited by CEB; 01/04/20 04:51 AM.

"It doesn't have to be difficult to be cool" - Mitch Towne

"A great musician can bring tears to your eyes!!!
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Re: F*** Roland
CEB #3021986 01/04/20 05:02 AM
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Wow, that really sucks. Seems like such a genuine guy who really loved demoing their gear and was great at it. Hopefully he can land on his feet somewhere else.


Eric
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Rhodes Mk 1 Stage 73; Kurzweil SP-6; Roland FP-4, Juno-106; Nord Stage 3C; Studiologic Sledge; DSI Mopho KB; Moog Minitaur; Stuff
Re: F*** Roland
MAJUSCULE #3021989 01/04/20 05:16 AM
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Originally Posted by MAJUSCULE
Wow, that really sucks.

Agreed. No one gets "laid off" in this industry. I am speaking from experience.


that was then and this is now
Re: F*** Roland
CEB #3021990 01/04/20 05:17 AM
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I thought it must be equipment failure also. Ironically I've gone away from Kurzweil because of my pc361 failing (and hearing from a tech about many others having screen issues). Hopefully they've fixed all that with their more recent boards. I try not to hold a grudge as long as my wife (we bought a very used 1992 sentra way back when, and had some issues with it...she still doesn't like the company!)

Re: F*** Roland
CEB #3021991 01/04/20 05:18 AM
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I hope he is snatched up by a competitor. His demos have always been entertaining and informative.


NS2EX Compact, Kronos2LS, Numa Compact 2X, MX88, GAIA
Re: F*** Roland
CEB #3021994 01/04/20 05:39 AM
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Originally Posted by CEB
They laid off Ed Diaz. Happy fricken New Year.


pop

Heard about that this afternoon; it stunned me. Ed was a very prominent part of Roland for a long time, and his videos and direct guidance have been invaluable to me in navigating their instruments. Recently we wrangled system 1.11 into a rather geographically separated pair of Fantom 7s. While I'll own some of the success of that venture (mostly due to blind experimentation with file organization), it could not have been pulled off without Ed's vast experience and knowledge.

I was looking forward to many, many more Fantom videos from Ed. Other than his efforts, there have been almost no direct tutorials and support articles. Considering that the instrument was a 'preemie' (I felt like a beta tester last October), and that NAMM is a few weeks out, this doesn't make much sense. Will be interesting to see how Roland intends to fill the hole they've apparently created.


"Someday, we will look back on these days and laugh. It may be a maniacal laugh from within the confines of our padded cells, but it will be a laugh nonetheless" - Mr. Boffo.







Re: F*** Roland
allan_evett #3021997 01/04/20 06:42 AM
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You can be sure Roland already had plans before they let Ed go. Well the music business has always been a dirty game. I have owned several Kurzweil's over the years starting with the K1000 just not anything new is of interest for me.

Re: F*** Roland
CEB #3022002 01/04/20 07:51 AM
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Also considering switching from Roland to Kurz as main board, possibly Forte or PC4. For me the reason was equip failure -- the RD subchassis has broken 4 times, each time replaced by new subchassis -- there is a design flaw there, no desire to chance that again.

Re: F*** Roland
CEB #3022015 01/04/20 01:34 PM
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Where do you guys get all the inside info? idk


Life is subtractive.
Current: Jazz, funk, rock, pop, Christian worship, BebHop
Wishlist: 80s-ish (synth)pop, symphonic pop, prog rock, fusion, musical theatre
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Re: F*** Roland
CEB #3022018 01/04/20 01:53 PM
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In the interest of critical thinking/fairness: Any chance he contributed to his departure?

Re: F*** Roland
CEB #3022020 01/04/20 02:33 PM
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IMO, Ed is top notch, a great and patient teacher.

When you work for corporations, you have to expect them to be heartless, cold , fickle.

Simply, if the boss doesn't like you or woke up with s&^% in his spaghetti, he will fire an employee he doesn't like.

And I have been fired, laid off, whatever its called. I bounced back and did better after the so called event.

Ed has talent and will thrive.

Nothing we can do about Roland. Or any of these co's. Unless we are president, etc etc.

Re: F*** Roland
CEB #3022022 01/04/20 02:48 PM
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I have been fired twice in my career, and both times it proved to be the best thing that ever happened to me...

Re: F*** Roland
CEB #3022027 01/04/20 03:49 PM
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I had the pleasure of meeting Ed a handful of times at Gearfest and NAMM. I’ve always found him to be informative and helpful. Roland just lost a valuable asset.


"We don't stop playing because we grow old; we grow old because we stop playing."
- George Bernard Shaw
Re: F*** Roland
CEB #3022029 01/04/20 04:27 PM
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Sorry to hear about Ed. The product specialist is a dying breed. The internet partially to blame we can answer technical questions faster and user how-to videos are often better. The questions we really want answered like the roadmap or when features will be updated they are not allowed to answer. The reps used to be the factory's conduit to the voice of the customer. With internet folks toil away daily telling Roland what they think they should be doing. What's left is engagement with the distributors. All of that is consolidating too. We no longer buy Rolands from the ma&pa, we buy from Sweetwater who does $800M in sales. Fewer, bigger distributors = fewer factory guys. I see it all the time in my day gig selling industrial flow instruments. The little guys get fired, big distys get signed up and then the factory cuts their direct sales channel.

Re: F*** Roland
CEB #3022030 01/04/20 04:28 PM
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Man, it's hard enough trying to decide which keyboards to use. If I have to track their employment practices, that's going to be even more confusing.

Unless you're very very close to the situation, you can't be sure why someone was fired. Or "resigned." The reasons are usually confidential, and for very good reason.

My general feeling about Roland is they typically don't have the best sounds -- I'd often describe it as "good enough" -- but they design their systems in an accessible, user-friendly way that facilitates creativity without the need to earn a PhD at U of Kurzweil, or something like that. It's gear designed for people like me who aren't smart and patient enough to learn a complex system. That's why I'm a Roland fan.


Gigging: Yamaha YC61, Crumar Mojo 61, Korg SV273
Home: Vintage Vibe 64
Re: F*** Roland
CEB #3022031 01/04/20 04:39 PM
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IMHO Roland is just like Toyota:
* Reliable
* Dull
* Expensive


"This is my rig, and if you don´t like it....well, I have others!"
Re: F*** Roland
Devnor #3022036 01/04/20 04:54 PM
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Originally Posted by Devnor
Sorry to hear about Ed. The product specialist is a dying breed. The internet partially to blame we can answer technical questions faster and user how-to videos are often better. The questions we really want answered like the roadmap or when features will be updated they are not allowed to answer. The reps used to be the factory's conduit to the voice of the customer. With internet folks toil away daily telling Roland what they think they should be doing. What's left is engagement with the distributors. All of that is consolidating too. We no longer buy Rolands from the ma&pa, we buy from Sweetwater who does $800M in sales. Fewer, bigger distributors = fewer factory guys. I see it all the time in my day gig selling industrial flow instruments. The little guys get fired, big distys get signed up and then the factory cuts their direct sales channel.


Lots of truth there. Many of our keyboard products are getting more complex.

And, I believe these products will continue becoming more complex, not easier.

Ed's instructional videos were clear, step by step, in context.

User video's are hit or miss, IMO, and video quality is sketchy.
Find it annoying to skip along a 5 minute blah blah as the user
talks about whatever until he finally gets down to business.

Yeah, I know, its free, but my time is worth something.

I will take an Ed quality video due to his consistency and accuracy.
I don't need a 3 minute Roland commercial pitch on every instructional video.

Marketing and training/education is getting blurred by these co's.

Re: F*** Roland
CEB #3022037 01/04/20 05:42 PM
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Originally Posted by CEB
They laid off Ed Diaz. Happy fricken New Year.

Whaaaaaaat? That sucks. Ed is The Man... facepalm

dB

Re: F*** Roland
GregC #3022038 01/04/20 05:42 PM
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Originally Posted by GregC

Marketing and training/education is getting blurred by these co's.


True. And in smaller companies I can understand that to a degree. But with high tech products from larger companies it's important to maintain the role of product specialist - as a separate entity apart from basic marketing and training personnel. I've received demos from folks like that, and frankly I could do a much better job most of the time, off-the-cuff. Combining tasks, even when limiting clinician-level skilled talent, is a bean counter's delight. Then again it's possible we'll see a senior clinician assume Ed's duties, with them now doing the work of three people instead of two. BTW, This is my fill-in-the-blanks understanding, so far - based on Ed's statement on FB ("It was nothing I did, nor did not do").

Hey, I'm all for efficiency and wise use of funds, but more often now the pencils are far too sharp and the bottom line is worshipped above all else. And of course that can be a handy excuse to replace a subordinate...

Last edited by allan_evett; 01/04/20 05:49 PM. Reason: Additional thought

"Someday, we will look back on these days and laugh. It may be a maniacal laugh from within the confines of our padded cells, but it will be a laugh nonetheless" - Mr. Boffo.







Re: F*** Roland
CEB #3022045 01/04/20 06:17 PM
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I liked Ed's videos. But I can't see basing buying decisions on a company's personnel moves, especially when I don't know all the facts. Maybe Ed was redundant with Scott Tibbs? We don't know. Roland is a huge company by industry standards. I would never expect family loyalty from them.

A lot of Roland stuff is pretty simple to understand, very consistent across different models and over time, and ubiquitous in music stores. It's distinguishable from approaching a new Yamaha in a store and saying to yourself "where have they hidden the envelope filter this time?"


Gigging: Yamaha YC61, Crumar Mojo 61, Korg SV273
Home: Vintage Vibe 64
Re: F*** Roland
CEB #3022047 01/04/20 06:32 PM
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Sad I've never met Ed but have benefited from his videos, I'm sure he'll land on his feet.

After working in the corporate world for a long time I can know the mindset the Suits would use in making a decision like this, it's strictly about money. Music industry has plateaued and even in a bit of a decline and the suits are going to protect the profit margins and their own bonuses. So they look at a marketing engineer (title varies company to company) and see a area that in their eyes isn't a revenue generator. Yes, yes I know Ed's educating owners and good will generate potential sales, but suits don't see it. It's same reason quality tech support disappeared in the computer biz it was cut because tech support isn't considered a revenue generator. This is what happens with companies are being run by the bean counters and not driven by the Marketing and Engineering departments. This is also why more and more products are going out the door with less and less QA testing and the customers are now consider part of the QA testing process. Like we said in the computer biz don't buy dot-zero releases, wait for dot-one.

Last edited by Docbop; 01/04/20 06:50 PM. Reason: typo
Re: F*** Roland
Adan #3022053 01/04/20 07:08 PM
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Originally Posted by Adan
Maybe Ed was redundant with Scott Tibbs?


I've always found Ed far more entertaining and interesting than Tibbs.

Re: F*** Roland
CEB #3022054 01/04/20 07:17 PM
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From what I've seen, the two have (had) different roles. Scott Tibbs did product demos, Ed Diaz did teaching videos, i.e. what the product can do vs. how to do it, sales vs. support.


Maybe this is the best place for a shameless plug! Our new video at https://www.youtube.com/watch?v=3ZRC3b4p4EI is a 40 minute adaptation of T. S. Eliot's "Prufrock" - check it out!
Re: F*** Roland
CEB #3022055 01/04/20 07:19 PM
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If this is his own studio, then he has a nice setup to do more on his own,....and looks like he gigs, so there's that.




Re: F*** Roland
Adan #3022057 01/04/20 08:03 PM
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Originally Posted by Adan
I liked Ed's videos. But I can't see basing buying decisions on a company's personnel moves, especially when I don't know all the facts. Maybe Ed was redundant with Scott Tibbs? We don't know.


Scott is mostly involved in product development, and then he'll do some demos. Ed was a product specialist. He's a great guy, who shows boundless enthusiasm... a great spokesman for whatever gear/brand he represents. Hopefully he lands on his feet. There is always life after XXXX. I know that to be true...

Jerry

Re: F*** Roland
CEB #3022061 01/04/20 08:32 PM
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According to a post he put on FB it wasn't anything he said or didn't say, nor anything he did or didn't do. This kind of falls in line with some of the previous comments about suits totally controlling the business. God forbid they would regard customers as anything else than peons to extract money from.

Re: F*** Roland
CEB #3022069 01/04/20 09:41 PM
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Definitely sucks! I know Ed (he lives just down the road from me), you couldn't meet a nicer & smarter person. His life was Roland products & being the joyful ambassador of the company, Roland has great products but somewhere in "suit land" someone made a bad / sad judgement call.


You don't know you're in the dark until you're in the light.
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