CEO being replaced, name being changed, Reason as a VST...all of a sudden, I realized why they HAD to change.
Reason is based on a hardware studio paradigm - patch cords, rack units, SSL mixer, etc. Reason came out around 2000 IIRC. So suppose someone 25 years old is getting into Reason now...they will have had zero experience with a hardware studio. Reason must seem confusing compared to today's streamlined DAWs.
The plug-in thing is perfect, because it ties right in with the resurgence in analog synths. Now people who have no idea about hardware studios, but understand modular synths, can use Reason in a familiar way within a familiar DAW. I wish the artist-formerly-known-as-Propellerheads-software luck in navigating the transition to a new generation.
Last edited by Anderton; 08/30/19 12:59 AM.