Here is the complete release from Gibson about the strange guitar destruction video. The second part also addresses the company's commitment to charity:
"The Firebird X destruction video that surfaced months ago was an isolated batch of Firebird X models built in 2009-2011 which were unsalvageable and damaged with unsafe components. This isolated group of Firebird X models were unable to be donated for any purpose and were destroyed accordingly.
Gibson recently announced its re-launch of the Gibson Foundation. Since 2002, the Gibson Foundation has provided thousands of guitars and donations to schools and charities in excess of $30 million. As a starting point, Gibson has committed to giving a guitar-a-day away over the next 1000 days. 100% of donations to the Gibson Foundation go directly towards giving the gift of music, re-affirming Gibson’s commitment to giving back, helping under-served music education programs, empowering music culture and encouraging the creation of music."