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Brand covering on live TV - no pride? #2970908 01/23/19 01:03 PM
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lightbg Offline OP
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Iíve seen this trend for quite a while where the back panel logo of most keyboards is hidden by tape during live performances. The Nord C2D on the Fallon show is always covered, but lately this has spread to other instruments. I just watched the Today show concert where the Fender Precision bass headstock was taped over. I can understand that free advertising might be a consideration, but people have to know that somebody had to make the instrument in the first place. You can clearly see the logo on a Marshall stack, but not the keyboard.
Just curious if there are other considerations Iím not aware of.

Jake


1967 B-3 w/(2) 122's, Nord C1w/Leslie 2101 top, Nord PedalKeys 27, Nord Electro 4D, QSC K12.2, Yamaha reface YC+CS+CP

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Re: Brand covering on live TV - no pride? [Re: lightbg] #2970910 01/23/19 01:12 PM
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Re: Brand covering on live TV - no pride? [Re: Sven Golly] #2970912 01/23/19 01:15 PM
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Re: Brand covering on live TV - no pride? [Re: PianoMan51] #2970915 01/23/19 01:27 PM
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drawback Offline
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I did a live national show a few years ago and had to tape over my Nord logo. As if anyone would not know what it was (but I do understand why).


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Re: Brand covering on live TV - no pride? [Re: drawback] #2970922 01/23/19 01:51 PM
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Delaware Dave Offline
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My ex-guitar player took the Marshall logos off his head and cabinet. I asked him why he removed the logos and he said that when he's paid for the free advertising that they would get then he'd put the logos back on.

seen here

Really ?????


57 Hammond B3; 69 Hammond L100P; 68 Leslie 122; Kurzweil PC3; GEM Equinox; Voce V5+; Neo Vent; EV ELX112P; GSI Gemini Desktop Module; http://www.dyinbreedband.com www.facebook.com/acoustaxx/
Re: Brand covering on live TV - no pride? [Re: drawback] #2970923 01/23/19 01:51 PM
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Originally Posted By: drawback
I did a live national show a few years ago and had to tape over my Nord logo. As if anyone would not know what it was (but I do understand why).


That happened to me about 10 years ago when we played a Good Morning Texas show on the local ABC station, during the "local" segment of the national Good Morning America.

Production manager came over with Gaffe tape, and I taped over the big Yamaha on the back.

These days, since I custom paint a lot of my boards, it's not an issue smile


David
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Re: Brand covering on live TV - no pride? [Re: EscapeRocks] #2970924 01/23/19 01:57 PM
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Personally, I think logos on instruments are ugly. It's likely just a "me" thing, but I can't stand staring at logos for that long.

Re: Brand covering on live TV - no pride? [Re: Franz Schiller] #2970926 01/23/19 02:04 PM
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ABECK Offline
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I always assumed it was just hipsters making a statement.

Re: Brand covering on live TV - no pride? [Re: ABECK] #2970941 01/23/19 03:04 PM
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I cover or remove the brand logos on every keyboard I use live (Roland, Nord, Hammond, Casio). I do it because a) I think hiding the logos improves the appearance of the keyboard; b) the keyboard manufacturers put logos on the backside of the keyboard for advertising purposes - when I am on stage, I am not there for the purpose of advertising keyboards; c) an obnoxiously visible keyboard logo is not appropriate for some of the more formal gigs I do.

I have never been in a situation where a TV producer tells me they don't want the keyboard logo in the production. But that seems like a good reason to me.


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Re: Brand covering on live TV - no pride? [Re: Franz Schiller] #2970944 01/23/19 03:09 PM
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Joe P Offline
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Originally Posted By: Franz Schiller
Personally, I think logos on instruments are ugly. It's likely just a "me" thing, but I can't stand staring at logos for that long.



Agree, I cover mine up because I think they look obnoxious. idk

Re: Brand covering on live TV - no pride? [Re: lightbg] #2970953 01/23/19 03:24 PM
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What's wrong with a little strategically placed advertising?

Re: Brand covering on live TV - no pride? [Re: ABECK] #2970966 01/23/19 04:05 PM
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My guess is it's brand sponsorship, or lack thereof. TV shows generally don't want to give free advertising to manufacturers. They wanna be paid for showing the manufacturer's logo:

I'm guessing this show was sponsored by Korg (Yamaha and Marshall also appear)




Last edited by GovernorSilver; 01/23/19 04:25 PM.
Re: Brand covering on live TV - no pride? [Re: GovernorSilver] #2970972 01/23/19 04:14 PM
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Slightly OT, but I've also seen on some of the reality TV shows (mainly the car builder type shows) where they'll blur out a logo on a T-Shirt.


Dan

Acoustic/Electric stringed instruments ranging from 4 to 230 strings, hammered, picked, fingered, slapped, and plucked. Analog and Digital Electronic instruments, reeds, and throat/mouth.
Re: Brand covering on live TV - no pride? [Re: GovernorSilver] #2970973 01/23/19 04:14 PM
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I was a roadie for awhile and had to deal with this and was told is the TV or film industries try to charge the companies for product placement, if the companies won't pay then the logo's get covered up.

I remember seeing the Jazz guitar legend Barney Kessel in a small club once and he had black tape over the Gibson logo on his guitar. During a Q&A he was asked about it, Barney said some companies have no respect for Jazz musicians so I cover their name. Then he told the guy in the audience for $5 I'll write your name up there for the rest of the night if you like. LOL

Re: Brand covering on live TV - no pride? [Re: Docbop] #2970978 01/23/19 04:31 PM
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Then there's the flip side - anyone remember the huge logo that was placed on the SIDE of Judge Ito's CRT monitor during the OJ case? Every time a witness was questioned, it was like a commercial.

Re: Brand covering on live TV - no pride? [Re: ABECK] #2970982 01/23/19 04:43 PM
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I don't play on TV, but I leave logos alone. It'd have to be really ugly or a super bright distracting color for me to tape it over (unless someone insisted). I like to see what other people are playing though. Helps me figure out what those boards sound like etc. Besides even though I don't have an endorsement, we know that the hardware business is shrinking somewhat for big keyboards. And I don't buy crap. So I have no issue with people knowing what I play. But that's me.


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Re: Brand covering on live TV - no pride? [Re: Docbop] #2970987 01/23/19 04:58 PM
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smile

Please forgive the tone. I finally had a nice BM along with a vodka/Xanax cocktail. wink

Edited to reflect my change in attitude.

smile


I don't give a shit darn. cool

Like X stands or monitoring in mono or stereo - don't give a shit cosmic rat's posterior.

Don't care if you drive a Mercedes or a Kia or take the bus.

Sit or stand while playing? For real? Stop wasting my time.

I play a red keyboard. I think it was a damn fine decision on the manufacturer's part to paint it red. They present well on camera. Tape over the logo - doesn't matter.

But I don't care what color they chose to paint it. I like it. It gives me what I want. And for folks comparing it to Apple products in a negative way, I couldn't care less.

Music is what matters to me; either you can play or you can't. I don't care if you're fat or thin, if you're young or old, if you have tats & piercings or a buzz cut. Can you play your instrument?

And if you CAN play your instrument, have you got what it takes to make me want to stop whatever I'm doing and listen?

This is what matters. And after all the bullshit horse-hockey is sorted out, this will continue to be all that matters.

Cheers,

Tom cheers


Last edited by ITGITC?; 01/23/19 06:45 PM.

"Music expresses that which cannot be put into words and that which cannot remain silent.ÔŅĹ - Victor Hugo
Re: Brand covering on live TV - no pride? [Re: ITGITC?] #2970991 01/23/19 05:11 PM
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Nothing is free.

When you see that Verizon ad touting the iPhone, Apple pays for most/all of that. It's called co-op marketing.

Manufacturers pay for space in stores. I'm not talking about obvious dedicated areas, but any space considered advantageous. Endcaps (end of the aisle) or even eye-level in a grocery store. Retailers squeeze every last nickel out of these manufacturers/producers. It's considered a cost of doing business and is a part of co-op marketing.

Newspaper ads and that big Sweetwater catalog are paid for, partly, mostly or fully by the manufacturers.

So why the hell should the networks provide free placement to a keyboard manufacturer?

Busch.

Re: Brand covering on live TV - no pride? [Re: ITGITC?] #2970993 01/23/19 05:13 PM
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I put black gaff tape in the shape of a giant X in front of my stand so that they can't tell that I'm actually using an apex stand.


Dan

Acoustic/Electric stringed instruments ranging from 4 to 230 strings, hammered, picked, fingered, slapped, and plucked. Analog and Digital Electronic instruments, reeds, and throat/mouth.
Re: Brand covering on live TV - no pride? [Re: GovernorSilver] #2970999 01/23/19 05:25 PM
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Originally Posted By: GovernorSilver

is that a wireless keytar she's playing? Maybe she's using bluetooth?


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Re: Brand covering on live TV - no pride? [Re: burningbusch] #2971000 01/23/19 05:26 PM
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I had a couple of bumper stickers made. One said Rocket 88. The other said Remco (toy manufacturer 50s 60s).They were placed over the make and model logos on the front of the piano. After the show another keys player old enough to recognize the Remco brand came up and said "That piano sounds really nice. What is it?" After prompting him to look at the front,he asked "What are you,a wise guy?" My answer was "Yup". Good clean fun and it looked better than the garish logos.

Re: Brand covering on live TV - no pride? [Re: waygetter] #2971006 01/23/19 05:47 PM
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Originally Posted By: waygetter
Originally Posted By: GovernorSilver

is that a wireless keytar she's playing? Maybe she's using bluetooth?


She's modeling a special edition RK-100S:
https://www.korg.com/jp/products/synthesizers/rk_100s/k_on.php

English-language article:
https://www.crunchyroll.com/anime-news/2...-mugi-from-k-on

The RK-100S was released 2014 or thereabouts - don't recall if Bluetooth was that common. In the TV show, she is also shown rockin' on Hammond and Leslie but they don't bother to try showing those logos.

The voice actress for this character (Mugi), along with the rest of the cast, learned how to play the instruments for real, and then played a concert. I read that they played 4 songs for real, and the rest had a pit band or something backing them up. Being a comedy, the characters are absurd in some way or another, like the girl who can learn any guitar lick after hearing it once, Mugi able to carry a Triton 76 under one arm like a book, etc. so some songs the animated gals play are beyond the ability of voice actresses to learn in less than a year.

Anyway, the keytar makes an appearance a couple of times


Last edited by GovernorSilver; 01/23/19 06:30 PM.
Re: Brand covering on live TV - no pride? [Re: waygetter] #2971010 01/23/19 05:54 PM
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on Fallon, sometimes the KRONOS name is covered, other times not.

Re: Brand covering on live TV - no pride? [Re: emenelton] #2971061 01/23/19 08:19 PM
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Professional cricketers will sand the logos off their bats until they secure a sponsorship, or while their deals are up for renegotiation.

I also clearly remember the controversy surrounding Nike's "ambush marketing" campaign at the Atlanta Olympics.

Comes as no surprise that under certain circumstances it's desirable from a sponsorship or marketing perspective to cover up musical instrument logos. Whether it makes any difference to potential buyers, who knows?

Re: Brand covering on live TV - no pride? [Re: Delaware Dave] #2971083 01/23/19 10:51 PM
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Originally Posted By: Delaware Dave
My ex-guitar player took the Marshall logos off his head and cabinet. I asked him why he removed the logos and he said that when he's paid for the free advertising that they would get then he'd put the logos back on.

seen here

Really ?????


Does he drive around in a car with the manufacturer's logos removed too? laugh

Re: Brand covering on live TV - no pride? [Re: elsongs] #2971104 01/24/19 12:05 AM
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I gotta tell ya... Maybe itís a function of when I came up, but I actually like the logos on the back of keyboards, when they are done well. If the font choice, size, and location are good, I think it adds to the instrument.

Examples of well executed logos are the DX-7, the DX-7ii, the Roland D-50, the Korg M1, Sequental Prophet 6, and any modern Moog (e.g. Sub 37).

Examples of logos that I feel neutral about are my Kurz PC361 or my Kawai MP11. They arenít garish, but they donít really add anything either.

Examples of logos I dislike include the Kronos, the Triton, anything from Emu, General Music, etc.

Maybe it was a sign of pride that I finally owned a professional instrument, but I always liked seeing logos on the back of synths in the 80ís and 90ís, and I think they still belong today.


Sundown

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Re: Brand covering on live TV - no pride? [Re: elsongs] #2971105 01/24/19 12:07 AM
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I find the matter somewhere between amusing and baffling. There are only so many name pro instruments you'll see on stages and even fewer people who will know what they are or care. It seems like an anal-retentive form of greed to me. Its like Disney getting its corporate knickers in a knot when The Simpsons did a Steamboat Willie parody. If a company sponsors an event, sure, blank out other gear logos, but otherwise, where's the actual money trail? I'm biased, of course. I saw a rather derivative band on TV with a Prophet X up front, which made their music slightly more tolerable. puff


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Re: Brand covering on live TV - no pride? [Re: David Emm] #2971109 01/24/19 12:23 AM
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I don't cover my logos, but then I haven't played on TV since 1979 or so. Our roadie still doesn't understand that when I say Casio, I mean the one that's labeled "Privia."

Speaking of logos, when did the grand piano makers start putting a name decal on the right side of the instrument? I think that started within the last 50 years. Maybe the past 25? In any case, Eewww.

Makes me want to deploy a can of black DeRusto during the intermission.


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Re: Brand covering on live TV - no pride? [Re: ITGITC?] #2971116 01/24/19 12:54 AM
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Originally Posted By: ITGITC?
Like X stands or monitoring in mono or stereo - don't give a shit cosmic rat's posterior.
I do care how you monitor because I do care a comic rat's posterior about you, Tom....

wave rawk deadhorse


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Re: Brand covering on live TV - no pride? [Re: kanker.] #2971118 01/24/19 01:00 AM
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Originally Posted By: kanker.
Originally Posted By: ITGITC?
Like X stands or monitoring in mono or stereo - don't give a shit cosmic rat's posterior.
I do care how you monitor because I do care a comic rat's posterior about you, Tom....

wave rawk deadhorse


Dammit Kanker, I miss you!


"Music expresses that which cannot be put into words and that which cannot remain silent.ÔŅĹ - Victor Hugo
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