Dear Moses,
As a culture we are debasing the art form of music. Whether through overexposing music until it becomes merely the backtrack for activities, or the ever sillier ways we exploit the works of artists, as a society we are losing the ability to express ourselves creatively through music either as listeners or as composers/performers.
I disagree that record companies are trying to preserve music's ability to play an important role in our culture. Record companies operate on the profit motive, and any lip service they give to artistic or cultural concerns is a diversionary tactic. That is not to say that the people within those companies completely disregard music as an art form or a cultural force. Companies consist of people doing their jobs, and employees must work to earn a living. In that role they often must choose to promote the company over making something beautiful. Still I do not put the blame on record companies for the decline in attitudes towards music, nor on the digitization of music, or on the proliferation of music technology.
The blame lies squarely on the shoulders of the patrons, listeners, and buyers of music. If the audience demands quality music, performed by skilled and talented artists, using the best instruments and technology available, the record companies would rush to provide it. Instead they have pursued a policy of neglect of artists. They don't develop talent; they categorize and pigeonhole the music; they regard the music as product. And the audience buys it anyway. Even as these companies complain about declining sales, there is more music sold now than ever before.
If they're not reaping as much filthy lucre as they'd like it's because many artists don't trust record companies to treat them and their art kindly. It's because there are entrepeneurs outside the industry seeking opportunites. It's because the record companies cultivated different buying habits and then didn't react quickly enough to take advantage. So they lose a few bucks. Lots of companies fail if they don't respond to market changes.
But these commercial aspects of music don't lead to culture changing art. That comes from great artists, and from an audience that appreciates their greatness. In fairness I should point out that there has been an incredible amount of culture change associated with the debased art of untrained musicians that prevails in the market today. Unfortunately bad art leads to crass culture.
So the real enemy of music's future is intellectual apathy. It's people who don't want to take the time to listen to anything challenging, artists who don't want to learn their craft, schools that drop music education from the curriculum, coroporate executives that shelve good work because it can't be pigeonholed, magazines that promote hacks and ignore masters, and the list goes on.
It is the individual drive for expression that is at stake here. Surely we have more to express than how fun it is to dance, or how much we want to hook up with a hottie, or how sorry we feel for ourselves because we can't bathe in a tub filled with Cristal. There will always be different levels of appreciation; some people have more refined tastes than others, but I think we could play the percentages and return to the day when popular music included innovative musicians (like Hendrix and the Beatles), masterful virtuosos (like Wes Montgomery and John Coltrane), along with the pretty people who dole out meaningless tripe.