I have yet to set up the concert, but here's a little tidbit of information.
When I set up this Neil Young area, I had a feeling that other Neil fans would be interested in it. So, I created a little story and sent it off to one of the major Neil Young fan sites. After they ran it in their news section, I got well over 1,000 views of the video, and quite a lot of people signing up for Second Life specifically to check out my NY Archives.
Good marketing never hurts, as it turns out.