Today I had a guy in the studio with a nice-sounding voice for the material (emo/rock). He gets halfway throught the first verse OK and the second half slowly goes up an entire half-step. 4 takes later, trying everything (headphones, no headphones, head up/back/ whatever- always the eventual creep up a half step above the tonic. Finally I asked "Is this the melody?" and sang it for him. Indeed it was, so I recording it, played it back, and he sang along. It worked.
These guys just don't hear it. J. Elefante once asked if I ever had singers working on a part and they sing it back to you in a totally different key and then ask "You mean like that?" They just don't hear it. I still like my job, though...