Then there's this - Phil Schiller talking about the fabulous new Mac Pro. In 2013. Go to 3:28...this is the presentation where he said "Can't innovate any more, my ass." We all know how this story ended up - boxed into a corner that ultimately drove some (many?) people to Windows.

https://www.youtube.com/watch?v=2eFQOBlqJEY

I'm sure the guy's sincere, and really believes what he's saying. And I think it's safe to assume they've learned from the mistakes of the previous generation. But it just goes to show that Apple's no different from any other company (hey Microsoft, remember Bob? Zune? Vista?) where the reality doesn't always match the hype. As to the Mac Pro, maybe this time it will. I came very close to plunking down my bucks on the 2013 Mac Pro based on the hype, but I'm really glad I didn't.