Can you talk about the fervent Mac fan base and how important it is to Apple's mystique and reputation?
Phil Schiller: I don't use words like that because I think people use those against our customers to make them sound a little crazy and religious. And that's not really the case when you meet them. We just have great customers who love the Mac.

College students' [use] is dominated by Macs. In the majority of creative fields -- writers, video editors, music creators and programmers -- I think that's an area that's super strong. We love that intersection of creativity and computing technology. That's something that's always been true to the core of what we love at Apple.

It's not about religion, it's not about fans. It's actually about the right product for incredibly creative productive groups of people with their computers.

[My emphasis]

The great thing about music is that there's always something to learn. The frustrating thing about music is that there's always something to learn!